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SES pre-show speaker interviews: Simon Heseltine

31 January 2011 BY

As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.

Next up is a speaker who comes flying in from the other side of the big ocean to visit his native country: Simon Heseltine. Simon is Principal Marketing Manager at AOL Inc. in northern Virginia working primarily with their sports and news sites. He has worked both on the in-house and agency sides of the fence, and was a developer in a ‘past life’. He is a regular speaker at SES events.

What session are you talking on?

I am speaking on the Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals session on Thursday 24th Feb at 2pm.

What will be the focus of your presentation(s)?

My presentation will not be about how you should just give your dev team a beer so they’ll do whatever you want. It will instead focus on speaking a common language, encouraging an environment where both sides listen and educate each other, sharing successes and learning experiences, and basically working together as a team. Failing that, buy them a beer ;)

What session are you looking forward to seeing yourself?

Unfortunately I’m going to be working out of the AOL London office for the 1st day of the conference, so that cuts out some of the sessions. However, the SEO and EXCEL for Big Websites session is on day 2, and as a session I’ve not seen before, it may carry some great insights that I can take back with me. That said, for sessions that I’ve seen before, there are new speakers and new insights, so I’ll be planning out my time and attending a variety of different panels that look and sound interesting for the work that I’m doing and have coming up in the near term.

What is the biggest tip you can give attendees of SES London?

Plan out the sessions that you want to attend, ask questions, talk to the speakers afterwards, and network. You never know when someone you meet at a conference can be useful for you down the road, either as a new hire, to perform an audit, or just to provide some advice on a sticky topic.

AUTHORED BY:
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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
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