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Sir Martin Sorrell: Mobile is the Area Where we see The Most Potential

Estimated reading time: 0 minutes, 20 seconds

At CES 2012 Microsoft’s Mel Carson talked to WPP CEO Sir Martin Sorrell about where advertisers should be spending their money online. He puts a lot of focus on mobile devices as one of the growing contexts marketers should be looking to target consumers. Sorrel is not a ‘fan’ of reporters, but Mel did everything here to show he was not a ‘real reporter’ while still doing a great interview.

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.