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Sir Martin Sorrell: Mobile is the Area Where we see The Most Potential

At CES 2012 Microsoft’s Mel Carson talked to WPP CEO Sir Martin Sorrell about where advertisers should be spending their money online. He puts a lot of focus on mobile devices as one of the growing contexts marketers should be looking to target consumers. Sorrel is not a ‘fan’ of reporters, but Mel did everything here to show he was not a ‘real reporter’ while still doing a great interview.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.