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Site Migrations and Rebranding: Everything you Need to Know

State of Digital originally was State of Search. To get to become State of Digital we needed to do a re-brand. This not just meant changing the name, but it also meant migrating the websites, from one domain to another. This means a lot of work. To give you some insights into what goes on with a re-brand like this we organised a Google Hangout with different people who were themselves involved in site migrations.

Mike Essex (Koozai), Sam Osborne (Vertical Leap), Daniel Bianchini (White.net), Bridget Gersie (or @mediavision) (Mediavision) and Bas van den Beld talked about all different aspects, from technical to social media. You can listen to the entire hangout in the video below.

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You can tweet about the hangout! Click these to tweet:

[inlinetweet prefix=”” tweeter=”@stateofdigital” suffix=””]Very valuable hangout on site migrations on State of Digital[/inlinetweet]

[inlinetweet prefix=”” tweeter=”” suffix=””]I learned some stuff about site migrations on State of Digital![/inlinetweet]

[inlinetweet prefix=”” tweeter=”@stateofdigital” suffix=””]Mike Essex, Sam Osborne, Daniel Bianchini, Bridget Gersie in a hangout about site migrations.[/inlinetweet]

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AUTHORED BY:
h

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • Great Hangout and this is something I work with on a daily basis, and we can all say its important to be thorough and realise it is also hard work, even if you can use some Tools. I find that Screaming frog is a great tool. but as you guys mention in the video, but also you need to check the indexed urls in Google. If you work with a WordPress plugin such as redirection, I feel that it is not 100% optimal, and I think its better to create the 301 via htaccess.