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Site Migrations and Rebranding: Everything you Need to Know

10 October 2013 BY

State of Digital originally was State of Search. To get to become State of Digital we needed to do a re-brand. This not just meant changing the name, but it also meant migrating the websites, from one domain to another. This means a lot of work. To give you some insights into what goes on with a re-brand like this we organised a Google Hangout with different people who were themselves involved in site migrations.

Mike Essex (Koozai), Sam Osborne (Vertical Leap), Daniel Bianchini (White.net), Bridget Gersie (or @mediavision) (Mediavision) and Bas van den Beld talked about all different aspects, from technical to social media. You can listen to the entire hangout in the video below.

Tweet about this

You can tweet about the hangout! Click these to tweet:

[inlinetweet prefix="" tweeter="@stateofdigital" suffix=""]Very valuable hangout on site migrations on State of Digital[/inlinetweet]

[inlinetweet prefix="" tweeter="" suffix=""]I learned some stuff about site migrations on State of Digital![/inlinetweet]

[inlinetweet prefix="" tweeter="@stateofdigital" suffix=""]Mike Essex, Sam Osborne, Daniel Bianchini, Bridget Gersie in a hangout about site migrations.[/inlinetweet]

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
  • http://www.robertnyberg.com/ Robert Nyberg

    Great Hangout and this is something I work with on a daily basis, and we can all say its important to be thorough and realise it is also hard work, even if you can use some Tools. I find that Screaming frog is a great tool. but as you guys mention in the video, but also you need to check the indexed urls in Google. If you work with a WordPress plugin such as redirection, I feel that it is not 100% optimal, and I think its better to create the 301 via htaccess.

Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!