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“Social Media is ‘free’, but only the big brands with huge budgets know how to make it work.” That is what many starting out with Social think. But Social Media is very suitable for small business companies.

This infographic, made by Column Five, shows how some are getting it wrong, and why and what the best direction is.

via Intuit



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.