Coverage of SMX New York 2011 is provided by our guest author Jackie Hole.
The First Session of the ‘SEO Track’ started with some breaking news about pagination options. Speakers included:
Maile covers paginated content examples (articles, product pages) and the side effects of paginated content. There are a lot of ways that you can divide how you configure your site but there are some important announcements. You heard it here first!
Announcement #1 - when Google detect that paginated series also contains a view all version they are making a larger effort to return a view all page in search results when appropriate
Announcement #2 – rel=next and rel=previous is connecting the individual pages in your series
What’s different is that they are going to return a component page that is most relevant BUT google will count all pages in the series AND you can use it if you don’t have a view all page
If you have view all available
The session notes would have been useful as the explanations really need the screens, so in the meantime, visit the Google Webmaster Blog for the official blog post which went live 1 hours before this session – http://googlewebmastercentral.blogspot.com/2011/09/pagination-with-relnext-and-relprev.html
See also this article by by Joost de Valk http://yoast.com/rel-next-prev-paginated-archives/
View Full Summary presentation on slideshare:
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