Coverage of SMX New York 2011 is provided by our guest author Jackie Hole.
The second technical SEO session of the day in the Advanced Track was hosted by:
Semantic code essentially gives structure to the data on your web pages, taking data from ‘just bein, something that users can read’ and gives the data meaning in other implementations. CNN used Semantic data extensively for the first time with rel=author with spectacular results.
For example, using microdata with video saw a 35% increase in video search, 22% for target keywords, and using Semantic data on the CNN website ‘Eatocracy’ using the hrecipe tag resulted in 47% increase of recipes showing in Google within 24 hours and a 22% increase in search traffic to recipe pages.
For more information on the hrecipe tag visit: http://microformats.org/wiki/hrecipe
Quote of the session: “I once said at an event that if you’re an SEO and you’re not using Semantic markup right now then you are going to be left behind in 6 months… here’s where I was wrong. If you’re an SEO and you’re not using Semantic markup then you’re going to be left behind, when it will happen I don’t know but you will be left behind”
View Full Summary and PDF presentation: [for SMX visitors needs login] http://searchmarketingexpo.com/preso/east11/KohanTopher-Schema.pdf
For more presentations from Topher Kohan on Slide share http://www.slideshare.net/Topheratl
Overview of rich snippets, and structured data for SEO and how it affects your listing in organic rankings. Rich snippets include: reviews, people, products, businesses, recipes, events, and now also music.
View Full Summary and PDF presentation: [needs login] http://searchmarketingexpo.com/preso/east11/JanetDriscollMiller-Schema.pdf
Microdata is relatively new. Not all microdata does anything right and may not work for you now as the vocabulary is still being defined.
Watch this space I think is the message!
The coverage of SMX East on State of Search in part made possible by a sponsoring from Majestic SEO who have the largest Link Intelligence database in Search. To get your free trial, give a card to this blogger in person at the conference or drop us an e-mail.