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Two Keynotes, One Conference – SMX Social Media Marketing #SMX

13 December 2012 BY

Two great Keynote Conversations with Danny Sullivan at the SMX Social Media Marketing Conference in Las Vegas last week.

Keynote #1 Del Harvey the Director of Trust & Safety at Twitter spoke with Danny Sullivan about ‘Twitterquette’ and Keynote #2 Vic Gundrota from Google+.

This post concentrates on Keynote #1 as since the session, the hangout video with Vic Gundrota and Danny Sullivan has been released so can be found in a separate post.

How To Win Friends & Not Be Unfollowed By People (Or Worse) – Del Harvey – (@delbius)

Twitter – love it or hate it, drives social love and traffic. Do we all use it wisely, or are we all spamming without realising?

Using the example of a Bookstore that was on the verge of going out of business. The son of the business owner Aaron Durrand sent a tweet that accidentally went viral and saved the bookstore from closing.

The lesson, if you connect, you win friends – but what if you don’t connect or engage, what makes people decide that you are not a useful resource, but just an annoying tweeter?

Del Harvey took us through some do’s and don’ts when running your Twitter account, and things that will get you unfollowed in a flash!

Don’t

Overuse @replies

@this, @that, duplicate tweets with different ‘@’ replies is still spam – your feed will end up with the same tweet over and over again but to different people.

Duplicate posts – different #hashtags

Spam spam spam spam spam – shows little imagination, and if your followers also follow some of the people you are tweeting it is only a matter of time before your feed becomes annoying.

Do

Host a chat - interact with with others

Run a contest - everyone likes something for free, so give the people what they want! A great example of mercedes using Twitter to get the public to control and vote for how the video ad went next was a very cool success using the #youdrive hashtag. Del suggest that there is plenty of room for more cool contests.

Announce a Sale – start the conversation, encourage people to interact with you from the off

After the short presentation, Danny and Del started the Q&A

I missed some of the conversation, but the entire Q&A was written up by Courtney Seiter on the Raven Tools live blog

Pictures of the event can be found here

AUTHORED BY:
h

Jackie Hole is an Award Winning Search Marketing consultant specialising in Paid Search, Conversion Improvement and Organic Search / SEO for the USA, Canada and European markets. Starting out in Multimedia & Interface Design, Jackie has over 15 years experience in online marketing and was recently awarded European Search Personality of the Year. Jackie is Company Director of 22M

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