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Who is the Most Responsive to Social Customer-Service questions?

Twitter and Facebook are places where people can freely complain about a brand. And brands have picked that up and are now en masse offering customer serviceĀ on social media. Their teams search the social networks trying to find complainers and fans and try to help / support them.

But who is doing the best job? Socialbakers researched and found the airline industry was the most responsive to customer-service questions on Facebook in the fourth quarter of 2013. KLM especially was the best.

AllFacebook created this infographic:





Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.