Afternoon sessions attended at the SMX Social Media Marketing Conference in Las Vegas.
Sessions covered – Customer Acqusition Through Social Media, ‘Blow away blogging’ and the end of day ‘Keynote Conversation’ with Danny Sullivan and Del Harvey, Director of Trust & Safety at Twitter
If you’re looking to put a case to the boss as to why it’s time to think about Social Media, this session is the one for you!
A case study into what loyalty rewards can do for brands, Mark showed us among other stats an impressive 70% uplift in Burger Kings transactions, 77% increase of spend per user and a dramatic increase in overall loyalty to the brand.
With Facebook users being ‘worth’ 58% more than non FB users and with better campaign optimisation and more focused targeting, the cost per acquisition is now a quarter of the cost 6 months ago. Even something as simple as a 2 pixel line around an advert showed a 10% increase in CTR
Looking at the internet marketing goals of ZAGG, Drew gave us a whistlestop tour of strategies for growth to increase revenue, visits and order size with Social Media and email.
Twitter Search and Blog Posts
With the Tagline ‘Don’t take our word for it, here are X Tweets about’, ZAGG share tweets made by users alongside an offer that you can’t refuse.
ZAGG also put together a Global Map of real life customer stories for maximum engagement
See for yourself! According to the marketing blog at Radian 6, Zagg topped the list of the most mentioned Twitter Usernames on Cyber Monday.
Step 1: Define your acquisition goal
Step 2: Clearly Outline Your Campaign
Step 3: Measurement Plan
Measuring offline success from social media customer acquisition efforts requires a two step process
Non-acquisition Actions (Intermediate step)
“Blogging is hard – it takes passion, creativity and time”
Mike Arneson shows us how SwellPath increased their traffic by 800% with the following Takeways:
#1 – Blog Frequently and on Schedule
#2 – Incentivise your team – content calandar and a bonus (yes please!)
#3 – Let your audience do the work – answer their questions
#4 – Find & Exploit opportunity gaps -write what Google wants
#5 – Leverage Google Authorship
#6 – Optimise the meta
#7 – include FASS Fast Action Social Sharing buttons
#8 – Use Google Plus for additional placement
With more than 10% of the visits to ZAGG.com come from the blog Drew takes us through the benefits of blogging
Using examples of popular blogposts that have gone viral, Zagg shows that it is important to create unique and interesting content.
It doesn’t matter if you’re a single author blog, or managing multiple contributors, use a social collaboration platform.
Have a Plan
K.I.S.S. (Keep it Simple Stupid!)