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Social Media Marketing Conference 2012 – Day 1 Morning Sessions #smx

6 December 2012 BY

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Held in the Aria Resort & Casino Convention Center in Las Vegas, the SMX Social Media Marketing Conference is a two day conference in the SMX Series.

Hosted by Danny Sullivan, the SMM is a smaller gathering than the usual SMX but still packed with great content, speakers and case studies.

Here is a breakdown of the sessions I attended on Day 1

Traffic Boosting Twitter Tactics (#smx #12A)

Monique Pouget, Director of Content Marketing, Thunder SEO (@moniquethegeek)

Monique Pouget,This session was packed full of Social Tools – here is a nice list

Use a Management Service

  • HootSuite
  • TweetDeck
  • CoTweet
  • Sprout Social
Smarter Twitter Monitoring
  • @ optional
  • Topsy
  • Backtweets
  • Hootsuite
Find the best people to follow and engage with
  • Topsy
  • Twazzup
  • Social Mention
  • Tweepz
  • Twiangulate
  • Google
Find Mutual Relationships – Social Listening
  • Twtrland
  • Friend or Follow
  • Twiangulate
Track What’s Working – Shortened Links with utm parameters
Participate in Twitter Chats
Smarter Tweeting
  • Create and Follow Twitter Lists
  • FollowerWonk
  • Tweriod
  • Buffer App
  • Collect and save for later – storify
  • Monitor Growth Over Time
  • Humanize your Brand

Tuning Up Twitter Tactics – Aaron Friedman, SEO Manager, Spark Communications (@aaronfriedman)

Aaron-FriedmanTwitter is… 

  • 340M thoughts shared daily
  • 140M+ Active Users
  • The loudest voice on the planet
  • Twitter strategy has become even more critical for marketers
  • Twitter contributes to Search Engines

Attributes Engines Might Consider

3 Points of Successful Twittering

  • Clarity – Take away the guess work. Tell your audience what to say?
  • Simplicity – Sharing is easy and boosts engagement
  • Incentives / Timely – Be relevant

Other Tips:

  • Be Clear – Highlight the content in the tweet that you actually want people to share
  • Too Long; Didn’t Read – Highlight not only ON Twitter But also OFF Twitter
  • Make Sharing Easy – use easy share buttons!
  • Don’t complicate posts – 5:3:2 rule – 5 Posts about your space, 3 posts about your products, 2 personal
  • information – when you see a need, gives your audience an incentive to share your information, or take an immediate action
  • Use Tools: FollowerWonk, Topsy, Social Mention, TweetReach

Tactics to improve Quality

Twitter and the Long Tail –

  • Step 1 identify keywords
  • Step 2 Look at Social Data (Topsy)
  • Step 3: Create Content

Twitter Cards

instead of twitter and going on your site – they stay on twitter – a lot of the contet spreads so can look and view the conent quicky – let them look at it they will share it –

Force Tweets

Twitter Intent Tweet, Hand Code and Adding to Text as a Link

The Big Bang Theory of Twitter Chats – Michelle Stinson Ross, CEO, Firestarter Social Media (@SocialMichelleR)

Authority is the key to drive chats.

“In the Social Media World authority is like gravity. In order to increase your gravitational pull, you must first gain mass”

  • michelle-stinson-rossHave more conversatoins
  • Participate
  • Educate
  • Network
  • Build Reputation
Popular Social Media Chats

Popular social media Twitter chats
#blogchat – Sundays at 9pm ET
#Likeable –Sundays at 10pm ET
#journchat – Mondays at 8pm ET
#mmchat – Mondays at 9pm ET
#socialchat – Mondays at 9pm ET
#pr20chat – Tuesdays at 8pm ET
#linkedinchat – Tuesday at 8pm ET
#smbiz – Tuesdays at 8pm ET
#smmanners – Tuesdays at 10pm ET
#brandchat – Wednesdays at 11am ET
#smchat – Wednesdays at 1pm ET
#CmgrChat – Wednesdays at 2pm ET
#wjchat – Wednesdays at 8pm ET
#pinchat – Wednesdays at 9pm ET
#SEOChat – Thursdays at 1pm ET
#BWEchat – Thursdays at 2pm ET

Next Step – Host your own chat

  • Expertise
  • Influence
  • Trust
  • Create
  • Maintain with content – discussion topics, participant questions, guest bloggers
  • Promote – share links
  • Maximize hashtags – train your community – be dominant

Key Twitter Tactics from the Wolves – Bob Stanke, Director, Interactive Services, Minnesota Timberwolves (@bobstanke)

In the last six months, Twitter is driving 10% more traffic to compared to the same period a year prior. Twitter following has grown over 200% in the last six months and here is how!


Key Twitter Tactics for the #twolves

  • Intense cross-organizational content and communication strategy
  • Get everyone involved from the top down
  • Understand High Value Content (HVC)
  • Create patterns and consistency
  • Utilize all your “partnerships”
Top Tips
  • Get everyone involved in Twitter messaging – from senior down
  • High Value Content has a HUGE impact on traffic – Pictures of Dancers get shared like crazy. Key Players, behind the scenes
  • Consistent Twitter messaging and matches the context
  • Use Twitter to show fans what they are missing
  • Make content strategy a priority
  • Make the organization small again
  • Find your gold content
  • Measure everything
  • Build partnerships with other brands
  • Using Twitter to drive game operations, collect data and reward the community through partner site
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Jackie Hole is an Award Winning Search Marketing consultant specialising in Paid Search, Conversion Improvement and Organic Search / SEO for the USA, Canada and European markets. Starting out in Multimedia & Interface Design, Jackie has over 15 years experience in online marketing and was recently awarded European Search Personality of the Year. Jackie is Company Director of 22M
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