Social media is time consuming. If you let it, it can suck you dry and leave you overwhelmed and unproductive. As a small business owner myself, I know that my time, once lost, is gone forever. Through the years I’ve tried a ton of social media tools to help make my day smoother. Some stuck, some haven’t. Here is my list of time saving social media tools.
I think it is important to note that while I fully support automation, I don’t support scheduling and running. If you do decide to use any of these tools, use some of the time you saved for engaging and interacting with your customers online. Believe me, that is where the real return on time investment lies.
5 Social Media Tools To Save You Time
When it comes to scheduling and analysing posts, Buffer is a win. Not only can you quickly identify your top performing posts by how many clicks and impressions it received, it also automatically schedules new posts on a schedule you define. Yes, that’s right. All you need to press is schedule and it automatically populates the next time available. You can schedule to Facebook, Twitter, Google Plus and LinkedIn via Buffer. Plus when you are in a real crunch for time you can schedule out their suggested posts. Hey, it’s better than nothing.
I use Hootsuite . I like it because it allows me to respond on various different accounts in a very easy layout. I manage a ton of social media accounts so for me this is a no-brainer. I also like that I can monitor specific keywords and engage with people who use them right then and there. If you aren’t monitoring keywords, you should. Social listening is the number one way to increase your followers, engage with targeted users and add value to the social conversation. It’s also a great way to monitor your brand reputation and that of your competitors.
3. Bundle Post
BundlePost is great for content curation. As you probably know by now, sourcing original, awesome, and fun content is one of the most time consuming aspects of social media. You have to have awesome content to engage your users. BundlePost works like an RSS feed in a way. You can monitor different keywords and reformat those titles as tweets in a few simple seconds. From there you just export a massive list of tweets and schedule away. This tool really frees up your time to engage with your followers and be a good social media user. 🙂
For the longest time I thought that Instagram was something you had to do in real-time. That is until I found Schedugram which totally rocks. Schedugram allows you to schedule your Instagram posts ahead of time. I’d recommend using this for posts that you know you want to go live at a specific time and then compliment that with behind the scenes photos in real-time. Of course you’ll have to do the engaging in real-time.
Klout is another great tool for sourcing awesome content. Based on your followers, Klout recommends trending and hidden gems of content that you can share right then or schedule for a later time and date. I have a feeling the more you use this tool from Klout, the better your score will be too. But that’s not backed by research, only a hunch.
Well there you have it — my favourite social media tools. Which tools can’t you live without?