Social and Search: what is the Connection?
Would you choose to allocate budget for Social or for Search? Or both? It’s a dilemma which many companies run into these days. But can you really make a choice? Or are social and search (and other channels) connected like never before?
These dilemma’s were discussed in another State of Digital Hangout. In this hangout several State of Digital experts like Sarah Bradley, Neil Walker, Jackie Hole and Bas van den Beld discussed the importance and the connection of the both.
[inlinetweet prefix="" tweeter="" suffix=""]Cool hangout on the Social and Search Connection by State of Digital. [/inlinetweet]
The group discussed the importance of both search and social as separate entities as well as discussed how clients make their choices on how to allocate their money. Other parts discussed were about the actual integration in the search results, how Facebook is changing its search and the role Google+ could be playing.
Watch the entire hangout here: