Which one is better: Social or Search? To be honest, it is not a fair question. Maybe we should even say they don’t compare or they need to go together.
Still MDG Advertising thinks it is interesting to compare them, to see how they ‘weigh in’. And they are right, it is interesting. Which one is better for lead generation, what is better for brand awareness, local visibility or interactivity? All elements looked at in the infographic below.
And the winner is…
