I’m back with a new edition of Spain & Search Marketing for February and March, finishing an important week in Spain after winning over France in an decisive World Cup qualifying game and enjoying some days off due to the Holy Week holidays.
This is a summary with a personal (and hopefully representative) selection of the most interesting news, content and events of the Spanish search marketing sector.
Let’s see what has happened in the last couple of months!
Meet your Spanish SEO
Carlos Pes continues with his interviews of more Spanish SEOs with the Q & A with Pedro Martínez, where he talks about his experience as SEO Manager of Friendly Rentals and now in El Mundo.
Pedro who has a technical background gave some tips for WPO (Web Performance Optimization) such as reducing the calls to different files, using asynchronous Javascript code, optimize the image size, stop overusing social buttons, clean HTML code, taking care of not calling files that don’t exist, among many others that you can read in the English translated version.
SEO Clinic in eShow Barcelona 2013
A new eShow (ecommerce tradeshow) edition was held in Barcelona a couple of weeks ago and Clinic SEO was there with interesting SEO sessions covering a diversity of topics:
Among others! You can take a look at the English version of the post summarizing all of the presentations.
Conversion Thursday: Uppercase Web Analytics
Conversion Thursday made a come back edition with an “Uppercase Web Analytics” session with Gemma Muñoz, Pere Rovira and Ricardo Tayar.
From Gemma’s guidelines about how to measure a blog or content focused websites to the tips of Pere about how to create an actionable ecommerce dashboard it was a very complete Web analytics meetup. You can watch the event recorded video here or read the English translated summary here.
SEO Tools Review
MJ Cachón shared in a post a review of many SEO tools and resources she has tested for the different SEO activities, from reporting to rankings and links tracking, such as SEO Power Suite, SEO Profiler, Positionly, Google Analytics script of Justin Cutroni.
Take a look at the English version of the post here.
Mobile Audience Measurement
Pamela Vázquez, a comScore client service analyst shares very interesting thoughts and insights about mobile audience measurement in this Madrid Geek Girls’ Mobile Audience Measurement post:
How the advertising measurement system should evolve to offer additional indicators such as affinity, recognition, purchase intent, etc. and the audience measurement system should offer indicators for both browsers and apps, since the investment is shared by both of them.
You can read here the English version of the post.
Image under Creative Commons taken from Flickr
