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Friday Infographic: The State of Digital Marketing in 2015

An infographic with the name ‘The State of Digital Marketing in 2015’? Don’t mind if we do! Smartinsights combined research from the best sources for digital marketing consumer adoption stats with the results from their Managing Digital Marketing 2015 report. That results in this infographic!





Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • Elena Haidukova

    Thank for your insight! It was surprising to see that conversion rate at tablets is slightly higher then at desktops. I was guessing that conversion rate at tablets is growing but still lower than at desktops. I’m quite confused to learn that “Direct” channel of online marketing is the best performer. I have the same situation in my lead generation report for 2014 – about 50% of leads came directly. Do you mean that marketers all over the world don’t know resource of almost a half of their leads?