Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
Help us understand what topics we should be writing about!
We would like to help you get the best content for your role
* = required field
I want the...

What alerts do you want to receive?

What topics do you most like to read about?

Friday Talk: Steve Jobs’ Marketing Strategy for Apple

When Steve Jobs returned to Apple, the business was not doing well. Mostly, the brand wasn’t doing well. And Jobs was about to change that. In this video he introduces the famous commercial ‘Here’s to the crazy ones’ from 1997 and the strategy behind it.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.