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A summer interview with… Danny Sullivan (@dannysullivan): “Learning to surf”

There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!

Today: someone who has been an example for me since the beginning, a legend for me: Danny Sullivan, chief editor of Searchengineland.

1. Can you introduce yourself in one paragraph?

I’m a journalist who has been writing about search engine and search marketing for 14 years.

2. What are you doing this summer?

Learning to surf, finally, despite being a California native and living near the beach more of my life.

3. What is the most hottest subject in search at the moment, what should every SEO be looking into?

That’s difficult, because it depends so much on the type of business you operate. I think real time search is important, however. I’d also be spending more time on search analytics.

4. What do you think is the “state of search” at the moment, is the industry doing good?

I think search is doing very well. Most people seemed to come through the economic downturn last year and are positive about the years forward.

5. What is your favorite website, apart from your own?


6. Can “social marketing / media” and search survive apart from each other?

They can, but they work better together.

7. What’s your search tip for the summer?

Better understand how Twitter works, if you’re not already using it for yourself or your clients. It will continue to grow in importance. Also be sure you’re making use of Facebook fan pages.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.