A summer interview with… Peter Young
There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!
1- Can you introduce yourself in one paragraph?
Self Confessed search geek – particularly with regards to SEO. Currently Head of SEO at Mediavest in Manchester, founder of Holistic Search and co-founder of the SASCon conference in Mancheter
2- What are you doing this summer
Looking after my new born baby – due to arrive on the 13th July
3- What is the most hottest subject in search at the moment, what should every SEO be looking into?
Would have to say anything to do with Caffeine. Many conversations in forums such as the Dojo are around what can be done to exploit Caffeine particularly in terms of indexation and evaluation. Further to this other considerations such as Microformats should be a consideration for any SEO out there.
4- What do you think is the “state of search” at the moment, is the industry doing good?
I think its buzzing at the minute, certainly if the UK market is anything to go by. I would suggest many agencies here in the UK are riding on the crest of a SEO tsumami at the present moment, with a number of organisations significantly shifting their marketing budgets online – and towards search in particular
5- What is your favorite website, apart from your own?
State of Search obviously (pint next time I see you Bas) :). As regards other sites, Huomah, SEO Gadget and SEO by the Sea.
6- Can “social marketing / media” and search survive apart from each other?
I personally think the two can survive independantly but there’s no doubting the effects of search can be significantly increased by effective use of social channels to both seed or viralise content – as well as driving linkage to the site. However Google are increasingly integrating various search facets into their Google results pages and as search pages continue to become the new landing page, one can only assume this trend is likely to continue.
7- What’s your search tip for the summer?
Don’t take anything just at face value – take what your told evaluate and find what works for you.