It used to be simple, optimising your SEO for Google. These days, you need to take into account many different things. The changes are brought together in this infographic.
A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised the website days after the breach had been fixed and the cloaking code removed.
People noticed a strange title in a Google result. What happened next was that they tried to find explanations. Look at the theory of why this happened
Google’s mission is to make the world’s information accessible and useful. But has the way it’s gone about this damaged the creation of new information? Has the content creation ecosystem been unbalanced by Google’s insatiable profit motivation? And can publishers push back against this tide?
The news of Google’s planned restructuring and the creation of the Alphabet holding company has surprised everyone. So what’s the deal? Let us explain the ins and outs and what it means for you.
The web changes, but people will always use Search! How can SEO ever become superfluous? As a marketeer we need to be on top of the latest developments.
Should brands still be active on Google+ or should they focus on other social networks instead? This post gives 6 reasons why they should!
‘Broadcast any URL to computers within earshot’. Seemingly ridiculous but perfectly workable, Google Tone allows URLs to be sent from one device to another. Laura Phillips explains what it is, how it works and the value it could have.
Anthony Shapley explores the reasons nearly all of the largest voucher websites have seen a decline in traffic after an update coming relating to Doorway pages and looks at solutions.
A lot can go wrong when transitioning to SSL / HTTPS. Make sure to schedule and execute all required SEO related steps in detail to avoid negative impact. Jan-Willem shows you how on State of Digital.