This session at A4U was a great one and concentrated around EdgeRank which is the algo that determines what content is being displayed on a persons Facebook page. Kelvin focused on what EdgeRank is and how its constructed, Martin covered his experience with the Guardian app and Jeremy concentrated on ROI calculation.
State of Search cover the Performance Marketing – The Value and Perception Debate session at the A4U Expo in London 2012.
Mike Baxter delivered the keynote at A4U and he delivers strategic consultancy to many blue chip brands around the world from Sony to Google and wanted too share some insights from his experience.
This was a great session where Patrick and Jon covered some very actionable insights into site and link audits and how to recover from search penalties.
James Carson covers the ‘You Are The Weakest Link…..Goodbye’ session at A4U London. The write up includes tips and thoughts from Will Critchlow and Neil Walker