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Articles around ad:tech Sydney 2014


Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience

4 April 2014

L'Oreal shares its strategy for creating content to help their consumers research and purchase beauty products. Discover their strategy and how it has generated great results.

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Google Glass, iBeacons and smart watches – media hype or game changers? #AdtechANZ

19 March 2014

Managing Director of b2cloud kicked off Day 2 of Ad:Tech Sydney, talking about the technology of the future including platforms such as Google Glass, iBeacons & Smart Watches.

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