L’Oreal shares its strategy for creating content to help their consumers research and purchase beauty products. Discover their strategy and how it has generated great results.
Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.
The afternoon of ad:tech Sydney featured two experts in APIs and explained the benefits it has brought to the business and why everyone should be unlocking their assets with an API.
Annabel Hodges covers Day 2’s keynote, with Gian Fulgoni from comScore discussing the future of digital advertising from targeting to measurement.
Jo Turnbull covers the keynote from ad:tech Sydney and discovers why creative thinking is so important in the success of business.
Annabel Hodges covers Helen Kellie’s talk on building your brand around your audience at Ad:Tech Sydney