Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.
Managing Director of b2cloud kicked off Day 2 of Ad:Tech Sydney, talking about the technology of the future including platforms such as Google Glass, iBeacons & Smart Watches.
Annabel Hodges covers Day 2’s keynote, with Gian Fulgoni from comScore discussing the future of digital advertising from targeting to measurement.
Australia Post launched the Video Stamp before Christmas during their busiest time. Find out how they managed to successfully bring this new product to market in Australia and worldwide.
Annabel Hodges covers a talk by Ben Cooper focusing on the potential loss of creativity in a data driven world, and its impact on marketing trends.
Jo Turnbull covers the keynote from ad:tech Sydney and discovers why creative thinking is so important in the success of business.
Annabel Hodges covers Helen Kellie’s talk on building your brand around your audience at Ad:Tech Sydney