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Articles around advertising

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Top Tips on Driving Online Conversions From Offline Ads

10 September 2014

It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is...

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Friday Infographic: Facebook Ad Term Glossary

29 August 2014

Facebook advertising isn't as simple as it sounds. Here's an overview of Facebook Ad Terms, and the explanations of it.

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Brand Building, Free Promotion and Personalisation

20 May 2014

Brands like Facebook and twitter have reached a tipping point, where businesses and consumers market their product for them, however its not just big brands that can achieve this...

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Remarketing with Google Analytics and AdWords

30 December 2013

This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.

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Ed Couchman (Facebook): break out of the “social jail” #SMWldn

24 September 2013

Ed Couchman of Facebook offers a keynote at Social Media Week London. State of Digital reports. #SMWldn

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AdWords Tactics For Local Businesses

13 September 2013

AdWhat Now? Tara West from Koozai shares AdWords Tactics For Local Businesses In The Post Enhanced Campaigns Era including slides from the presentation she gave at BrightonSEO.

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Can Users Really Tell AdWords Ads from Organic Results?

7 August 2013

Google results are full of ads. But a recent survey showed that over 50% of users don't recognise paid results.

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Tips to lower your AdWords cost-per-conversion (CPA)

30 July 2013

We all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take...

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Adwords Update! 4 of the Best New Features & Extensions

24 July 2013

As well as Enhanced Campaigns, there are plenty of other new things to play with in Google Adwords this month.

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Techy Video Terms: What They Mean

17 July 2013

A guide to some of the terms used in video advertising and marketing.

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Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!