Tara West goes through the Facebook Audience Network and helps you to understand whether it is right for you and your clients.
Are Content Discovery Networks a viable tactic for digital marketers or are they destined to be ruined by spammy clickbait? Paul Hunter shows how discovery networks can be used effectively for maximum gain.
A deep-dive into Sponsored On-demand Geofilters as they are arguable one of the easiest and most accessible Snapchat ad formats to get started with.
Lisa Lacy takes a look at how successful Comedy Central is at targeting Millenials with its marketing and how it uses its omnichannel approach to be where its target market is no matter what channel or platform they want to engage on.
What is Programmatic Marketing, Buying and Advertising – a high level view of what it is and hows it changed media buying and planning for campaigns.
Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.
It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?
Facebook advertising isn’t as simple as it sounds. Here’s an overview of Facebook Ad Terms, and the explanations of it.
Brands like Facebook and twitter have reached a tipping point, where businesses and consumers market their product for them, however its not just big brands that can achieve this it can be done at a lower scale, but why do we do it?
This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.