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Articles around advertising

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Brand Building, Free Promotion and Personalisation

20 May 2014

Brands like Facebook and twitter have reached a tipping point, where businesses and consumers market their product for them, however its not just big brands that can achieve this...

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15 COMMENTS
Featured

Best of 2013: No 6 – Remarketing with Google Analytics and AdWords

30 December 2013

This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.

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Ed Couchman (Facebook): break out of the “social jail” #SMWldn

24 September 2013

Ed Couchman of Facebook offers a keynote at Social Media Week London. State of Digital reports. #SMWldn

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2 COMMENTS
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AdWords Tactics For Local Businesses

13 September 2013

AdWhat Now? Tara West from Koozai shares AdWords Tactics For Local Businesses In The Post Enhanced Campaigns Era including slides from the presentation she gave at BrightonSEO.

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37 COMMENTS
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Can Users Really Tell AdWords Ads from Organic Results?

7 August 2013

Google results are full of ads. But a recent survey showed that over 50% of users don't recognise paid results.

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13 COMMENTS

Tips to lower your AdWords cost-per-conversion (CPA)

30 July 2013

We all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take...

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Adwords Update! 4 of the Best New Features & Extensions

24 July 2013

As well as Enhanced Campaigns, there are plenty of other new things to play with in Google Adwords this month.

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ONE COMMENT

Techy Video Terms: What They Mean

17 July 2013

A guide to some of the terms used in video advertising and marketing.

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32 COMMENTS

Be smart, make the summer months count

15 July 2013

Many companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when it comes to search, and especially not in the...

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11 COMMENTS
Changes ahead

Are Brand-Owned Channels the Future of Content Marketing?

29 May 2013

With Google penalising sponsored links and guest posts, an options for brands to get their content in front of an audience is to build their own channel.

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