17 November 2014
Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.
10 September 2014
It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is...
20 May 2014
Brands like Facebook and twitter have reached a tipping point, where businesses and consumers market their product for them, however its not just big brands that can achieve this...
30 December 2013
This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.
24 September 2013
Ed Couchman of Facebook offers a keynote at Social Media Week London. State of Digital reports. #SMWldn
7 August 2013
Google results are full of ads. But a recent survey showed that over 50% of users don't recognise paid results.
30 July 2013
We all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take...
24 July 2013
As well as Enhanced Campaigns, there are plenty of other new things to play with in Google Adwords this month.