13 April 2016
Lisa Lacy takes a look at how successful Comedy Central is at targeting Millenials with its marketing and how it uses its omnichannel approach to be where its target...
26 October 2015
What is Programmatic Marketing, Buying and Advertising - a high level view of what it is and hows it changed media buying and planning for campaigns.
17 November 2014
Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.
10 September 2014
It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is...
20 May 2014
Brands like Facebook and twitter have reached a tipping point, where businesses and consumers market their product for them, however its not just big brands that can achieve this...
30 December 2013
This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.
24 September 2013
Ed Couchman of Facebook offers a keynote at Social Media Week London. State of Digital reports. #SMWldn