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Articles around adwords

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Encyclopedie_art_sciences

Achieving an effective PPC account structure. Art or Science?

22 August 2016

Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.

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AdWords Extended Text Ads are already among us

25 July 2016

Several different sources confirmed to me that the new extended format for AdWords text ads has been extensively tested in the past months and their final release to all advertisers is...

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AdWords targets SMS growth with new ‘click to message’ feature

26 May 2016

Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.

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AdWords self-optimizing accounts demystified

30 March 2016

AdWords is clearly moving towards higher automated and keyword-less accounts, even if a full automatic long-lasting optimization is still yet to come. It is already possible to create...

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Gmail Ads Survey Results - State of Digital

Survey Results: The Adoption of Gmail Sponsored Promotions (GSPs)

9 March 2016

The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.

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holidays search (2)

Google Ditching Paid RHS Ads – What You Need To Know

23 February 2016

Google are set to remove all right hand side ads this week. Why? What will the impact be? Find out what's been confirmed and what's still speculation in this...

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Friday Infographic: 3 Smart KPIs to Check Your Adwords Account Optimization

5 February 2016

How is your Adwords account doing? Are you only spending or are you also making money? Maybe this infographic from Gianpaolo Lorusso might help.

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Gmail Ads

The Adoption of Gmail Sponsored Promotions (GSPs)

28 January 2016

A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.

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Christmas

Is your business ready for #BlackFriday?

11 November 2015

The Christmas season is always crazy for retail businesses. Is your business ready? Let's look at a few PPC tactics to help you make the most out of it.

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7 AdWords Customer Match Strategies

21 October 2015

Customer Match in AdWords allows you to target people by their email address. This post looks at 7 strategies for using this new feature.

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