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Articles around adwords

2 COMMENTS
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Friday Infographic: 3 Smart KPIs to Check Your Adwords Account Optimization

5 February 2016

How is your Adwords account doing? Are you only spending or are you also making money? Maybe this infographic from Gianpaolo Lorusso might help.

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Gmail Ads

The Adoption of Gmail Sponsored Promotions (GSPs)

28 January 2016

A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.

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Christmas

Is your business ready for #BlackFriday?

11 November 2015

The Christmas season is always crazy for retail businesses. Is your business ready? Let's look at a few PPC tactics to help you make the most out of it.

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7 AdWords Customer Match Strategies

21 October 2015

Customer Match in AdWords allows you to target people by their email address. This post looks at 7 strategies for using this new feature.

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Graphs

Understanding AdWords Dimensions Reporting

15 July 2015

A deep dive into all the different reports that sit within the AdWords Dimensions tab: Why they are there and how to use them.

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Supercharge your Adwords Ads with Ad Customizers

1 December 2014

Get the most from your Adwords ad text this holiday season with Ad Customizers.

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shopping

Google Shopping Optimisation Tips

1 September 2014

With the migration over to Google Shopping campaigns underway, Arianne Donoghue provides some tips on how to optimise them for the best return.

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9 COMMENTS
Google

The End Of Exact Match Keywords: What Does It All Mean?

15 August 2014

Google announced that exact match keywords are changing and we look at how this will affect advertisers.

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dynamic-sitelinks

Adwords Update: Dynamic Sitelinks, Callout Extensions & Upgrading to Display Select

13 August 2014

If you don't have time to keep up with Adwords changes - here are our pick of the most recent updates.

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5 COMMENTS
keep calm

Dealing with PPC “not provided”

8 May 2014

"Not provided" has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.

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