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Articles around adwords

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AdWords Segments for Increased Performance

30 October 2013

Put data in perspective. AdWords Segments for Increased Performance

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2 COMMENTS
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Updates to AdWords Conversion Tracking

30 September 2013

In the last 30 days Google introduced interesting new ways account managers can track conversions - Haukur Jarl walks through them in this post.

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AdWords Tactics For Local Businesses

13 September 2013

AdWhat Now? Tara West from Koozai shares AdWords Tactics For Local Businesses In The Post Enhanced Campaigns Era including slides from the presentation she gave at BrightonSEO.

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Hitting the PPC Wall – Tips for Scaling Up

20 August 2013

We all reach a ceiling when it comes to growing our PPC accounts, so how do you find new opportunities and get more traffic? Jackie Hole has some tips.

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37 COMMENTS
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Can Users Really Tell AdWords Ads from Organic Results?

7 August 2013

Google results are full of ads. But a recent survey showed that over 50% of users don't recognise paid results.

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Tips to lower your AdWords cost-per-conversion (CPA)

30 July 2013

We all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take...

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3 COMMENTS
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Adwords Update! 4 of the Best New Features & Extensions

24 July 2013

As well as Enhanced Campaigns, there are plenty of other new things to play with in Google Adwords this month.

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32 COMMENTS
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Be smart, make the summer months count

15 July 2013

Many companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when it comes to search, and especially not in the...

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60 COMMENTS
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8 Ways to Increase Your AdWords CTR

20 June 2013

If you want to make a start at increasing your CTR then look no further - Haukur Kristjánsson takes us through 8 steps to optimise your clickthrough rate.

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9 COMMENTS
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3 New PPC Tool Updates You May Have Missed

28 May 2013

With all the fuss about Penguin, you may have missed these PPC updates.

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