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Tag Archives: adwords

13 COMMENTS

Tips to lower your AdWords cost-per-conversion (CPA)

30 July 2013

We all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take...

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3 COMMENTS

Adwords Update! 4 of the Best New Features & Extensions

24 July 2013

As well as Enhanced Campaigns, there are plenty of other new things to play with in Google Adwords this month.

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32 COMMENTS

Be smart, make the summer months count

15 July 2013

Many companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when it comes to search, and especially not in the...

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57 COMMENTS
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8 Ways to Increase Your AdWords CTR

20 June 2013

If you want to make a start at increasing your CTR then look no further - Haukur Kristjánsson takes us through 8 steps to optimise your clickthrough rate.

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9 COMMENTS
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3 New PPC Tool Updates You May Have Missed

28 May 2013

With all the fuss about Penguin, you may have missed these PPC updates.

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14 COMMENTS
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Paid Search Advertising in a Multi-Device World #SMXLondon

17 May 2013

There is no denying that mobile is growing, even to the extent that Google is focusing more on mobile and looking to benefit from mobile, as seen with new...

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NO COMMENTS
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Alternative Platforms to Salesforce for Google AdWords

10 April 2013

In 2013, Salesforce pulled the plug on Salesforce for Google AdWords. We look at alternative platforms for you to use.

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ONE COMMENT
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Maybe The “New” Adwords Doesn’t Really Make Life Easier

7 February 2013

Google announced new ways of working with Adwords which should make life easier, but does it really make life easier? Maybe not.

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10 COMMENTS
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A Guide to all the Google AdWords PPC Settings

19 December 2012

An in-depth guide into the various settings within Google AdWords, what they are and how to use them.

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10 COMMENTS

UK’s Most Expensive AdWords Keywords

23 November 2012

What are the keywords you pay most for in the UK? An overview of keywords and categories.

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