With the migration over to Google Shopping campaigns underway, Arianne Donoghue provides some tips on how to optimise them for the best return.
Google announced that exact match keywords are changing and we look at how this will affect advertisers.
If you don’t have time to keep up with Adwords changes – here are our pick of the most recent updates.
“Not provided” has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.
Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?
Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.
Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a […]
Jackie Hole presents A Beginner’s Guide to Adwords Scripts, with a introduction into getting the most of them for non coders.
In his article, Haukur Jarl walks you through various ways you can structure your AdWords accounts with the aim of increasing your overall PPC performance.
Put data in perspective. AdWords Segments for Increased Performance