In his article, Haukur Jarl walks you through various ways you can structure your AdWords accounts with the aim of increasing your overall PPC performance.
Put data in perspective. AdWords Segments for Increased Performance
In the last 30 days Google introduced interesting new ways account managers can track conversions – Haukur Jarl walks through them in this post.
AdWhat Now? Tara West from Koozai shares AdWords Tactics For Local Businesses In The Post Enhanced Campaigns Era including slides from the presentation she gave at BrightonSEO.
We all reach a ceiling when it comes to growing our PPC accounts, so how do you find new opportunities and get more traffic? Jackie Hole has some tips.
Google results are full of ads. But a recent survey showed that over 50% of users don’t recognise paid results.
We all want to pay as little as we possibly can for a conversion and we don’t always reach our […]
As well as Enhanced Campaigns, there are plenty of other new things to play with in Google Adwords this month.
Many companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when […]
If you want to make a start at increasing your CTR then look no further – Haukur Kristjánsson takes us through 8 steps to optimise your clickthrough rate.