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Tag Archives: adwords

2 COMMENTS
full-control

How to Keep Control over the New and Improved Exact & Phrase Match in Adwords

24 April 2012

How to use the new and improved exact & phrase match in Adwords to your benefits and prevent the account from “slipping” out of your hands

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3 COMMENTS
lifting-google-adwords

Google AdWords Filters and How to Use Them

29 March 2012

This blog post contains a detailed list of important Google AdWords Filters and how you should be using them when you are optimising any AdWords Account.

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9 COMMENTS
Product Listing Ad

Google AdWords Features From 2011 You Should Be Using In 2012

25 January 2012

Welcome to my first post as a full time blogger for State of Search. In this post, I am going to recap on some of the features within Google...

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13 COMMENTS
AdWords-Quality-Score

Using The New Adwords Landing Page Algorithm to Improve Onpage SEO

1 December 2011

It’s been a few weeks since Google announced changes to the Adwords Quality Score algorithm, and although PPC isn’t my main discipline, I can certainly see the effect that...

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3 COMMENTS
adwords-dissaproved

Google Now Reviewing Paused PPC Adverts

14 October 2011

Google now reviewing paused PPC adverts causing penalties for advertisers who genuinely have paused dissapproved ads.

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2 COMMENTS
adwords-phising-intro

Be Careful: Google Adwords Phishing Going Around

13 October 2011

Just a quick warning that some people have noticed there are phishing mails out there who are targeting Adwords account owners. In the e-mails (see examples below) the Adwords...

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2 COMMENTS
The Top 20 Most Expensive Keywords in Google AdWords Advertising

The Keywords On Which Google Makes Its Fortune

8 August 2011

Google’s business model used to be only Adwords. And it still is their main source of income. They make a fortune out of the keywords we type into Google....

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7 COMMENTS

Will Google move Adwords ads toward the bottom of the SERPs?

1 August 2011

Google has been experimenting a lot with the lay out of the search interface. Last friday they introduced a new search interface for tablets. This new interface differs from...

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14 COMMENTS

Branded AdWords advertising boosts total site traffic

26 July 2011

Whenever a company publishes research that casts its own products in a positive light, my sceptic-alarm goes off. Often this type of ‘research’ is just poorly veiled PR spin...

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3 COMMENTS

Google simplifies Adwords for small businesses with AW Express

26 July 2011

Yesterday Google announced a new way to do Adwords, aimed specifically at local businesses. In Google’s own words: “AdWords Express is designed to help local businesses that aren’t already...

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