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Articles around adwords

3 COMMENTS
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New Features in Adwords – Auction Insights Reports & Quality Score Transparency

28 May 2012

Google’s newest Adwords features are a welcome addition providing us with more competitive data and transparency at a keyword level.

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SAScon - Gilli Goodman from Google UK

Advanced PPC Techniques

17 May 2012

Write up on the Advanced PPC panel moderated by Yahoo's Jon Myers, with Polly Pospelova and Gilli Goodman

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6 COMMENTS
Google Owns You

The Fallacy of the “Don’t Rely on Google” Argument

10 May 2012

There are people who claim that if you are completely relying on Google for your business its wrong. Barry Adams disagrees.

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2 COMMENTS
full-control

How to Keep Control over the New and Improved Exact & Phrase Match in Adwords

24 April 2012

How to use the new and improved exact & phrase match in Adwords to your benefits and prevent the account from “slipping” out of your hands

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3 COMMENTS
lifting-google-adwords

Google AdWords Filters and How to Use Them

29 March 2012

This blog post contains a detailed list of important Google AdWords Filters and how you should be using them when you are optimising any AdWords Account.

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9 COMMENTS
Product Listing Ad

Google AdWords Features From 2011 You Should Be Using In 2012

25 January 2012

Welcome to my first post as a full time blogger for State of Search. In this post, I am going to recap on some of the features within Google...

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13 COMMENTS
AdWords-Quality-Score

Using The New Adwords Landing Page Algorithm to Improve Onpage SEO

1 December 2011

It’s been a few weeks since Google announced changes to the Adwords Quality Score algorithm, and although PPC isn’t my main discipline, I can certainly see the effect that...

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3 COMMENTS
adwords-dissaproved

Google Now Reviewing Paused PPC Adverts

14 October 2011

Google now reviewing paused PPC adverts causing penalties for advertisers who genuinely have paused dissapproved ads.

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2 COMMENTS
adwords-phising-intro

Be Careful: Google Adwords Phishing Going Around

13 October 2011

Just a quick warning that some people have noticed there are phishing mails out there who are targeting Adwords account owners. In the e-mails (see examples below) the Adwords...

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2 COMMENTS
The Top 20 Most Expensive Keywords in Google AdWords Advertising

The Keywords On Which Google Makes Its Fortune

8 August 2011

Google’s business model used to be only Adwords. And it still is their main source of income. They make a fortune out of the keywords we type into Google....

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