Many companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when […]
If you want to make a start at increasing your CTR then look no further – Haukur Kristjánsson takes us through 8 steps to optimise your clickthrough rate.
With all the fuss about Penguin, you may have missed these PPC updates.
There is no denying that mobile is growing, even to the extent that Google is focusing more on mobile and looking to benefit from mobile, as seen with new Enhanced campaigns. Kyle covers this session at SMX London.
In 2013, Salesforce pulled the plug on Salesforce for Google AdWords. We look at alternative platforms for you to use.
Google announced new ways of working with Adwords which should make life easier, but does it really make life easier? Maybe not.
An in-depth guide into the various settings within Google AdWords, what they are and how to use them.
What are the keywords you pay most for in the UK? An overview of keywords and categories.
9 practical and actionable tips to prepare your Adwords campaigns for the festive Christmas season
Sometimes using the Google AdWords reporting alone is just not enough. In this post I have looked at various reports in Google Analytics that all advertisers should be using to ensure they get the most out of their paid search campaigns.