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Articles around Analytics

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The Goals Tracking Guide for Analytics [Infographic]

27 April 2016

Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.

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internetofthings

All the weird things you can measure with Google Analytics

29 March 2016

Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.

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Google Analytics - State of Digital

A Beginner’s Guide to Segmentation in Google Analytics

15 March 2016

Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which is a great way of diving deep into your...

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facebook-1103707_1280

The Facebook browser – the biggest browser that you ignore

4 February 2016

Facebook's in-app browser might be the most popular browser that you never pay attention to. Whilst it might hide from your analytics it is growing in popularity quickly. Understand...

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Alarm

Boost your productivity by using Google Analytics custom alerts

26 January 2016

Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article...

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Must-track website metrics in 2016

Must-Track Website Metrics For 2016

12 January 2016

Time to move on from page impressions and bounce rates. What are the real meaningful metrics to keep an eye on in 2016? Per Pettersson suggests a few.

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This is your brain on clickbait

Have Current Metrics Created the Era of Clickbait?

4 August 2015

Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.

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hands-together

How To Measure Content Engagement

8 June 2015

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives...

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GA Settings

Google Analytics Settings: Is Your Setup Correct?

6 May 2015

This post goes into detail about everything you could possibly need to know and more about the different settings in Google Analytics.

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Merchandising

Online Merchandising – The Right Product at The Right Time to the Right User

5 May 2015

Merchandising in the context of ecommerce is rarely written about. In this piece Andy Miller looks at the basics of merchandising for ecommerce websites and shows examples in action...

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