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Articles around Analytics

This is your brain on clickbait

Have Current Metrics Created the Era of Clickbait?

4 August 2015

Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.

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How To Measure Content Engagement

8 June 2015

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives...

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Online Merchandising – The Right Product at The Right Time to the Right User

5 May 2015

Merchandising in the context of ecommerce is rarely written about. In this piece Andy Miller looks at the basics of merchandising for ecommerce websites and shows examples in action...

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Address Bar

Eliminate the SEO risks when moving to SSL / HTTPs

20 April 2015

A lot can go wrong when transitioning to SSL / HTTPS. Make sure to schedule and execute all required SEO related steps in detail to avoid negative impact. Jan-Willem...

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Google Analytics Treemaps report

Using Treemaps Report In Google Analytics To Analyse Marketing Channels

7 April 2015

Polly Pospelova shows how Google Analytics Treemaps report allows to see a graphical representation of incoming traffic and instantly compare performance.

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Multi Channel Reports Overview - Andy Miller

What You Can Learn From Multi Channel Funnel Reports in Google Analytics

10 March 2015

Most marketers stick to basic web analytics reports and rarely venture to the advanced features of their web analytics platform. In this post Andy Miller shows the power of...

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Using your internal search engine as a marketing instrument

2 February 2015

The value and usage of internal search is underestimated but can be easily optimized.

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Stop Using the Wrong Metrics to Measure Content

25 November 2014

Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.

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Google Fusion Tables

Locate Your Audience in Minutes with Google Fusion Tables

17 November 2014

Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.

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Super CMO

Everything a CMO Must Know About the Digital Marketing Landscape

8 July 2014

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in...

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