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Articles around Analytics

2016 Ecommerce Study - Google Still Dominates

New Ecommerce Study Reveals Google Still Dominates

13 September 2016

A new ecommerce study from Wolfgang Digital shows that Google traffic still dominates, mobile visits are on the rise, and site speed has a big impact on your conversion...

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cedric chambaz excel for search marketers

Lifting the lid of the search box: Excel tips for search marketers

11 August 2016

There's so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here's some Excel tips to help...

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Google User Explorer

What is Analytics User Explorer, and how useful is the data?

16 June 2016

User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.

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The Goals Tracking Guide for Analytics [Infographic]

27 April 2016

Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.

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All the weird things you can measure with Google Analytics

29 March 2016

Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.

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Google Analytics - State of Digital

A Beginner’s Guide to Segmentation in Google Analytics

15 March 2016

Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which is a great way of diving deep into your...

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The Facebook browser – the biggest browser that you ignore

4 February 2016

Facebook's in-app browser might be the most popular browser that you never pay attention to. Whilst it might hide from your analytics it is growing in popularity quickly. Understand...

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Boost your productivity by using Google Analytics custom alerts

26 January 2016

Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article...

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Must-track website metrics in 2016

Must-Track Website Metrics For 2016

12 January 2016

Time to move on from page impressions and bounce rates. What are the real meaningful metrics to keep an eye on in 2016? Per Pettersson suggests a few.

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This is your brain on clickbait

Have Current Metrics Created the Era of Clickbait?

4 August 2015

Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.

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