19 April 2016
It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to...
9 December 2015
Everybody is talking about creating content that speaks to your audience. But what does that even mean? And how do you do that? 4 crucial elements you need, to...
5 June 2015
Consumers behave differently in different parts of the world, learn how to respond to that and be succesfull. Here are lessons from speaking around the world, to be used...
15 December 2014
When you want to understand who you are targeting, these three tools might help you out!
6 October 2014
When trying to understand your audience and helping them, don't make the mistake of doing everything the audience says they want. It might backfire.
9 September 2014
Bing predicts the votes on the Scottish Referendum using machine-learned models.