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Articles around audience

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REVOLUTION

Why we Need to Stop Marketing to our Friends and Actually Start Marketing

19 April 2016

It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to...

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The Meaning of and How To Create Valuable Content

The Meaning of and How To “Create Valuable Content”

9 December 2015

Everybody is talking about creating content that speaks to your audience. But what does that even mean? And how do you do that? 4 crucial elements you need, to...

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Dutchman-learnings

Consumer Behavior & Culture: Lessons Learned From Speaking Around The World

5 June 2015

Consumers behave differently in different parts of the world, learn how to respond to that and be succesfull. Here are lessons from speaking around the world, to be used...

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whoareyou

3 Tools that help you Understand and outreach to your Audience

15 December 2014

When you want to understand who you are targeting, these three tools might help you out!

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understanding

Understanding your Audience Doesn’t Mean Do Exactly What they Say

6 October 2014

When trying to understand your audience and helping them, don't make the mistake of doing everything the audience says they want. It might backfire.

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scottish-british-flag

The Result of the Referendum on Scottish Independence will be ‘No’, says Bing

9 September 2014

Bing predicts the votes on the Scottish Referendum using machine-learned models.

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balcony-search

7 Things My Girlfriend Taught Me About SEO

24 April 2013

Looking at non-seo's when they search will give you great insights into how 'real people' use the web and how you should really optimise.

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