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Articles around b2b

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Developing Personas - Audience - State of Digital

Case Study: Developing Personas: B2C in a B2B World

20 August 2014

Understanding your customers helps you to market to them in a way that suits them. RUssell O Sullivan explores the world of Personas.

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7 Steps to B2B Digital Marketing

9 August 2013

How to do Digital Marketing for B2B? There are many things you can do. Smartinsights gives you seven steps to take.

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B2B Mobile Marketing (Infographic)

2 August 2013

Mobile is here to stay. But one thing which is hard for companies: how does mobile fit into b2b-marketing? This infographic looks at just that.

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