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Articles around b2b

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How to put together a lead-generation SEO strategy

How to put together a B2B lead-generation SEO strategy

7 June 2016

This article will show you how to craft and measure the performance of a purpose-driven SEO strategy in five easy steps.

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SOD-Its Service

How to PR non-product brands

15 April 2015

In a dream world, all clients that walk through the door will be established, a leader in their industry and have shed loads of products to PR to authoritative...

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Developing Personas - Audience - State of Digital

Case Study: Developing Personas: B2C in a B2B World

20 August 2014

Understanding your customers helps you to market to them in a way that suits them. Russell O'Sullivan explores the world of Personas.

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7 Steps to B2B Digital Marketing

9 August 2013

How to do Digital Marketing for B2B? There are many things you can do. Smartinsights gives you seven steps to take.

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B2B Mobile Marketing (Infographic)

2 August 2013

Mobile is here to stay. But one thing which is hard for companies: how does mobile fit into b2b-marketing? This infographic looks at just that.

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