18 March 2014
Annabel Hodges covers Tim Trumper's talk at Ad:Tech Sydney on data, its importance and common themes over the next five years.
28 February 2014
An insight is actually a source of information and is not data points. It is obtained by the analysis of data that directly impacts the business. Analysts thrive on...
12 July 2013
Professor Alok Choudhary discusses how big data analytics in social media enables real-time analytics, competitive analytics and more.
26 June 2013
The Silicon Valley elite call for greater transparency, claiming it will free us from governments and enable innovation. But is that actually the case?
12 June 2013
A look at social influence scoring vs. Google's massive data set, concluding that what Google has on its users supersedes any notion of 'Author Rank'.
9 April 2013
Bryan Eisenberg believes that part of what marketers do will be replaced by automation because they can't keep up with Google. He has a point.