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Articles around big data

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Adtech Sydney - Data Disruption

#adtechANZ Keynote: Data Disruption – The Next Five Years

18 March 2014

Annabel Hodges covers Tim Trumper's talk at Ad:Tech Sydney on data, its importance and common themes over the next five years.

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data-insights

Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?

28 February 2014

An insight is actually a source of information and is not data points. It is obtained by the analysis of data that directly impacts the business. Analysts thrive on...

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big-data

First Steps to Becoming a Big Data Marketer

11 February 2014

Getting on board with big data now, means a brighter future for you tomorrow. The learning curve is steep; prepare to adapt and learn new skills.

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The Real World of Big Data

26 July 2013

It's a term which goes around every office which has anything to do with marketing these days: big data. What is it? A full breakdown in this infographic.

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Social-Data_jpg__650×350_

Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach

12 July 2013

Professor Alok Choudhary discusses how big data analytics in social media enables real-time analytics, competitive analytics and more.

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3 COMMENTS
Google Big Brother

Transparency is not the answer; Privacy is what sets us free

26 June 2013

The Silicon Valley elite call for greater transparency, claiming it will free us from governments and enable innovation. But is that actually the case?

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45 COMMENTS

Social Influence Scoring, Big Data and Why ‘Author Rank’ May Never Exist

12 June 2013

A look at social influence scoring vs. Google's massive data set, concluding that what Google has on its users supersedes any notion of 'Author Rank'.

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12 COMMENTS

Friday Talk: Hans Rosling: Religions and babies

3 May 2013

Hans Rosling graphs data over time and across religions. Talk about your big data!

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5 COMMENTS
use-the-data-2

“Big data is going to replace the majority of marketers”

9 April 2013

Bryan Eisenberg believes that part of what marketers do will be replaced by automation because they can't keep up with Google. He has a point.

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ONE COMMENT
Google-eats-data

Google+ sign in: Google is Getting Even More Data

27 February 2013

Google introduces Google+ sign in, a way of getting more traction for Google+ and getting more data from the users. But you should still use it.

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