Chat bots or conversational agents allow commerce to deepen their engagement with consumers at scale. Get the basics right and find out how from Microsoft’s Cedric Chambaz.
The key takeaways of PPC and CRO sessions from the last ADworld Experience conference by Karl Gilis (3rd most influential CRO expert according to PPCHero), David Walker (Segmatic), Marketa Kabatova (uLab) and Samantha Noble (2016 UK Search Personality), who held the most voted seminars and case stories of the event.
Across a modern consumer journey search provides already multiple touch points for marketers. More will come with new user experiences powered by AI – learn more in this article from Cedric Chambaz.
If you’re not an e-commerce site using conversion tracking you can often go without vital PPC data in Adwords and Bing Ads. Learn how to hack UTM parameters to pass key Bing SQR data into GA to improve your optimisation efforts!
In a world with almost daily digital change, how can we predict the future and what could the impact could these changes have on marketers? Find out how to get it right every time!
Gianpaolo Lorusso has attended a number of key PPC conferences in 2016 and gives an overview of some of the ones he attended.
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.