Gianpaolo Lorusso has attended a number of key PPC conferences in 2016 and gives an overview of some of the ones he attended.
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.
With the advent of AI in our daily lives, do search engines need to fear for their future? Cedric Chambaz gives us his view.
Bing Ads research on French ecommerce behaviours and usage of search in buying decision process. Trends, Statistics, insights and new ad formats, presented by Cedric Chambaz.
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
15 years after the arrival of search, how online savvy are British businesses? Cedric Chambaz talks us through some interesting survey findings that uncover the adoption and feelings towards search and other digital activities.
Takeaways from the data Bing gathered into the specifics of the travel search habits and opportunities. Cedric Chambaz explains