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Articles around Bing

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Achieving an effective PPC account structure. Art or Science?

22 August 2016

Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.

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cedric chambaz excel for search marketers

Lifting the lid of the search box: Excel tips for search marketers

11 August 2016

There's so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here's some Excel tips to help...

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Evolution of search - Cedric Chambaz

Digital transformation, what the search evolution can teach marketers

14 July 2016

What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.

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Will Search Engines Fall To AI?

9 June 2016

With the advent of AI in our daily lives, do search engines need to fear for their future? Cedric Chambaz gives us his view.

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Ecommerce in France – What You Need To Know Right Now

21 April 2016

Bing Ads research on French ecommerce behaviours and usage of search in buying decision process. Trends, Statistics, insights and new ad formats, presented by Cedric Chambaz.

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Could there be a new generator in the electric world of search?

25 February 2016

Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.

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How the search teenager faces the incomprehension of good old SMB’s

22 October 2015

15 years after the arrival of search, how online savvy are British businesses? Cedric Chambaz talks us through some interesting survey findings that uncover the adoption and feelings towards...

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Search marketing insights: Bing Ads makes the holidays work for you

1 June 2015

Takeaways from the data Bing gathered into the specifics of the travel search habits and opportunities. Cedric Chambaz explains

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Crossing the e-commerce Border in Europe

13 October 2014

Bing launched a report, called ‘Crossing Borders’ looking at the State of the European advertsing and search market.

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The Result of the Referendum on Scottish Independence will be ‘No’, says Bing

9 September 2014

Bing predicts the votes on the Scottish Referendum using machine-learned models.

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