How do you go about getting influencers actively interested in your outreach campaign before it starts? Hannah shares her findings here.
Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views!