A compelling headline or image may get you a click, but most people don’t read much more than that. Use word-based tactics to compel them to keep reading.
Top experts Bas van den Beld and Lee Odden help you understand how to get the most reach out of your blog. The importance of the bloggers you use, the outreach you do to influentials, and strategies that help you find out what to write about and how to make your content more visible.
The question ‘How Long Should My Blog Post Be?’ has been around for as long as blogs have. There are also numerous reasons across why we care about this question. Is it from a usability perspective? Is there a secret formula to improving reader engagement through mastering the perfect ‘not too long, but not too short’ blog post length? Following Google’s sneaky update to their link guidelines, should we still be concerned about guest posts and the editorial rules around the blogs of others?
Does long-form content work on the internet? Barry Adams outlines the various advantages of long content, from higher engagement to greater SEO value.
A rigorous review of the MyGuestBlog plug-in, the latest plug-in to systemise our creativity – for better or worse.
The new service Bloggabase tries to bring bloggers and marketers together to clear the communication lines and make a better and targeted approach possible.
The State of Search team have put together their tips foe taking notes and/or blogging at a conference or event and also their tips for preparing to attend an event. Check out the answers in this post.
Liveblogging conferences is a way of life in online marketing, but have you asked yourself why you’re doing it? Top tips on preparation & delivering value
As an industry we tend to prefer short, quick articles and hot news. But we do realise we need more long, insightful writing. How can we make that happen? Barry Adams explores the issue.
So you have that fantastic blogpost, but now to find readers! You can do SEO, but there is much more you can do to promote your blogpost. Here are 30!