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Articles around brand management


Tap Into The Twitterverse

28 June 2016

As a digital marketer I find Twitter amazing because of one little tiny feature - the search functionality. This is how you should use it.

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Brand Sentiment - Adoreboard

Brand Sentiment – The Future of SEO?

27 November 2014

Despite pervasive webspam, link signals remain the cornerstone of Google rankings. Can brand sentiment perhaps replace links? Barry Adams investigates.

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The Lounge Kittens

Getting Yourself Heard – a Case Study from the Music Industry

30 June 2014

How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online...

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Who Is Google listening To? And Should They Be?

24 July 2013

Google has different types of 'clients': those searching, those trying to rank and those paying for ads. Who should they listen to?

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Conducting an Online Brand Audit

29 January 2013

This post looks at 7 steps to help you conduct an audit of a brand online taking a deeper look at trademarks, domains, social media, reputation, logos, relevance and...

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Brand Keyword Pie

Google Analytics Dashboard to Monitor Brand Engagement

17 July 2012

Dashboards and Reports for Monitoring Brand Engagement from within Google Analytics. An overview on how to.

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Social Network Interaction

Online Brand Management using Google Analytics

23 May 2012

This post looks at ways you can manage your brands reputations from within Google Analytics including the new Social Graphs.

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