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Articles around brand management

The Lounge Kittens

Getting Yourself Heard – a Case Study from the Music Industry

30 June 2014

How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online...

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Who Is Google listening To? And Should They Be?

24 July 2013

Google has different types of 'clients': those searching, those trying to rank and those paying for ads. Who should they listen to?

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