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Tag Archives: brand

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Hollywood repeats

#adtechANZ: Emotional Intelligence: Balancing Data and Creativity

18 March 2014

Annabel Hodges covers a talk by Ben Cooper focusing on the potential loss of creativity in a data driven world, and its impact on marketing trends.

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Death of Platform, Birth of Brand

#adtechANZ: The Death of Platform – The Birth of Brand

18 March 2014

Annabel Hodges covers Helen Kellie's talk on building your brand around your audience at Ad:Tech Sydney

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Brand

Build Yourself A Brand, Not Just A Website

26 February 2014

Launching a website isn't enough these days, you need to build a brand. This post looks at ideas to help you along the way from launching the brand to...

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Facebook-for-business-2

How Should Businesses Use Facebook? Avinash Kaushik – Be Wizard 2013

14 March 2013

Lots of businesses and brands are frustrated with Facebook because they struggle to make money there. Hannah writes up Avinash's session at Be Wizard 2013.

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Brand

Conducting an Online Brand Audit

29 January 2013

This post looks at 7 steps to help you conduct an audit of a brand online taking a deeper look at trademarks, domains, social media, reputation, logos, relevance and...

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second-screen

Does Content Marketing Kick TV Advertising’s Ass?

17 January 2013

The SEO industry have long bemoaned investment in traditional channels like TV advertising, but does Content Marketing really kick TV advertising's ass?

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A4U NEW

Global Brand Building for Advertisers and Publishers

24 October 2012

State of Search cover the Global Brand Building for Advertisers and Publishers Panel at the A4U Expo in London 2012

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Money

How to Secure Budget for your Content Strategy

27 September 2012

Any good marketer can come up with great content for their niche, the difficult part is securing the budget to execute the plan. Well, help's at hand...

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Brand Keyword Pie

Google Analytics Dashboard to Monitor Brand Engagement

17 July 2012

Dashboards and Reports for Monitoring Brand Engagement from within Google Analytics. An overview on how to.

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Social Network Interaction

Online Brand Management using Google Analytics

23 May 2012

This post looks at ways you can manage your brands reputations from within Google Analytics including the new Social Graphs.

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