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Articles around branding

ONE COMMENT
Brand Concept Blackboard

Brand Names: The Good, The Bad and The Ugly

7 May 2014

Choosing the right name for a business is vital. This post looks at some of the leading brands and the mistakes they made with the brand names and how...

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Brand-Monitoring-Guide-featured

White Paper: A Guide to Monitoring Your Brand Online

10 March 2014

It is now more important than ever for you to protect and monitor your brand name online. This whitepaper will help you take the right steps.

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2 COMMENTS
ClickZ-Live-New-York-2

SES Becomes Clickz Live: Moving Away from Search or Breaking Down Silos?

22 November 2013

The SES Conferences rebrand to Clickz Live, another sign of the search industry moving closer to the general digital marketing industry. An analysis.

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Why Great Content Shouldn’t Just Live on Your Blog

18 September 2013

Investing in content for your blog is fantastic, it's just not the only sort of content you should be investing in.

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16 COMMENTS

Who Is Google listening To? And Should They Be?

24 July 2013

Google has different types of 'clients': those searching, those trying to rank and those paying for ads. Who should they listen to?

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New brand stamp

Case Study: Rebranding from a Search Agency to a Digital Agency

13 March 2013

Agency MediaVision went to a rebranding. This post is a case study on why MediaVision rebranded from a search to a digital marketing agency.

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42 COMMENTS
Brand

Conducting an Online Brand Audit

29 January 2013

This post looks at 7 steps to help you conduct an audit of a brand online taking a deeper look at trademarks, domains, social media, reputation, logos, relevance and...

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WhatDoesTheInternetSayAboutYou

Are You Managing Your Personal And Brand Online Reputation Accordingly?

3 January 2013

Gone are the days when organisations were able to hide behind their PR teams, everything is instant. What challenges does that imply for us?

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3 COMMENTS
New brand stamp

The importance of SEO in online rebranding

4 October 2012

SEO now plays a critical role for any company wishing to rebrand with the new identity needing to be reflected in the keywords it wants to rank for.

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review

Five Tips for Five Star Reviews

4 October 2012

So you’ve done the hard work of getting someone to review something. Job done? Not at all. Learn how to get a proper review.

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