branding

12 Tips for Executing a Successful Rebrand

Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.

The Price of Off Brand Digital PR

Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.

The Blogger and the Brand

Bloggers have become more important in the past few years. Jodie Harris provides a commentary on the relational evolution between brands and bloggers.