How is Barbie dealing with the digital age? Can a traditional offline product break into digital? Can an older brand keep pace with the changes of the 21st Century?
Brand is hugely important for any company. A strong brand distinguishes you from your competitors, acts as a mark of […]
Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
Personal Branding is important! That’s why Mel Carson wrote a book on it. A review of Mel Carson’s new book “Introduction to Personal Branding: 10 Steps Toward a New Professional You” by Bas van den Beld.
Digital marketing can be an incredible industry to work in. Find out how to get your first job or progress your career with these tips from Gordon Campbell.
What PR tools can’t teach you about pitching and how you can build relationships with journalists. Jodie Harris shares some vital tips and advice.
Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
Choosing the right name for a business is vital. This post looks at some of the leading brands and the mistakes they made with the brand names and how you can avoid the same mistakes when naming your business.
It is now more important than ever for you to protect and monitor your brand name online. This whitepaper will help you take the right steps.
Bloggers have become more important in the past few years. Jodie Harris provides a commentary on the relational evolution between brands and bloggers.