The SES Conferences rebrand to Clickz Live, another sign of the search industry moving closer to the general digital marketing industry. An analysis.
Investing in content for your blog is fantastic, it’s just not the only sort of content you should be investing in.
Google has different types of ‘clients’: those searching, those trying to rank and those paying for ads. Who should they listen to?
Agency MediaVision went to a rebranding. This post is a case study on why MediaVision rebranded from a search to a digital marketing agency.
This post looks at 7 steps to help you conduct an audit of a brand online taking a deeper look at trademarks, domains, social media, reputation, logos, relevance and traffic.
Gone are the days when organisations were able to hide behind their PR teams, everything is instant. What challenges does that imply for us?
SEO now plays a critical role for any company wishing to rebrand with the new identity needing to be reflected in the keywords it wants to rank for.
So you’ve done the hard work of getting someone to review something. Job done? Not at all. Learn how to get a proper review.
For your personal branding you would want that first page in Google to look good when it comes to what results show.
Via Panda, Penguin and other subtler algo updates, Google are hammering home the message that content is everything when it comes to judging the worth of a site