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Articles around brands

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Majestic learnings

Learning from Majestic – a talk with Dixon Jones and Mel Carson – part 2

13 June 2016

In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that.

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Instagram-infographic-intro

Friday Infographic: Brands on Instagram: How do they Do it. Is it Science?

15 January 2016

Instagram. It's one of those platforms that have become crazy popular in the past few years. There are many different tactics to use. But which ones are best? Maybe...

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Sunglasses image

Getting Brand Links to Ecommerce Sites (and the Best Way to Do It)

22 September 2015

A recent case study on getting links from the websites of the brands that you sell, including a tactic that significantly improves your chances of success.

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Zoella

The Vlogger – How to Choose the Perfect YouTube Collaboration for Your Brand

13 November 2014

Collaborating with vloggers can happen in a variety of ways and it doesn't need to be a simple review or product feature. This blog post details on what...

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Brand Concept Blackboard

Brand Names: The Good, The Bad and The Ugly

7 May 2014

Choosing the right name for a business is vital. This post looks at some of the leading brands and the mistakes they made with the brand names and how...

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twitter-role-model

Twitter Role Models to Learn From

15 April 2014

Brands use Twitter for different purposes. Here are examples of brands using Twitter succesfully with different angles.

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12 COMMENTS
bigstock-Smiling-salesman-advertising-a-34385291

The Lunacy of Search Term CTAs in TV Ads

9 April 2014

It is important to get the right call to action at the end of your TV advert. This post looks at the pitfalls of Search Term CTAs in TV...

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Hollywood repeats

#adtechANZ: Emotional Intelligence: Balancing Data and Creativity

18 March 2014

Annabel Hodges covers a talk by Ben Cooper focusing on the potential loss of creativity in a data driven world, and its impact on marketing trends.

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Death of Platform, Birth of Brand

#adtechANZ: The Death of Platform – The Birth of Brand

18 March 2014

Annabel Hodges covers Helen Kellie's talk on building your brand around your audience at Ad:Tech Sydney

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Brand

Build Yourself A Brand, Not Just A Website

26 February 2014

Launching a website isn't enough these days, you need to build a brand. This post looks at ideas to help you along the way from launching the brand to...

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