Business

Tracking Success for Small Businesses (Part One)

The barrier to a good tracking setup can be high for some businesses, but it doesn’t need to. In this two-part series, Chris Green looks at how small businesses can also have robust tracking and begin to understand the return on their marketing campaigns.

A Day in the Life of a Digital Marketing Superstar-Ninja-Hero

A job title is how we define ourselves upon first meeting, it presents a first impression of our industry and day to day lives so can be crucial to reflecting the right image. Whether you’re an employer or employee, negotiate for a title that supports everyone in understanding their role and progressing as a business or individual.