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Articles around Business

ONE COMMENT
google-earnings-intro

Show Me The Money: Google’s Earnings in 2011

23 January 2012

Google is not only the biggest when it comes to users, it’s also (one of) the biggest when it comes to money. There is a lot of money going...

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8 COMMENTS
id-fraud

Using Google Image Search to Identify ID Fraud & Image Theft – Your Risk as an SEO

14 November 2011

I was all set to write a piece about something entirely different, but an attempt at identity fraud this weekend and the fact that I have had to do...

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2 COMMENTS
bush-scratch-head

5 checks to Make Sure You’re Getting Value Out of Your SEO Agency

13 October 2011

SEO is a complex industry to be involved in as you can ask 5 experts to solve a websites ranking problems and you’ll most likely get 10 different strategies....

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intro-Google-darkside

By Who and Why Google got Sued

19 September 2011

Not everybody likes Google. Last week we saw how the different acquisitions Google made were received and how Google got some claims against them. But if you take a...

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Social-business-intro

Social Media: Yes, a Business Communication Strategy

15 July 2011

Social Media cannot have an ROI, many people have said. Wrong. It can. You just need the right strategy. That is also concluded by Socialcast in collaboration with Column...

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google-facebook-battle

Google vs Facebook – The Battle – Part 2

11 July 2011

Google and Facebook are challenging each other these days. Which will be the most dominant force online? This is food for thought and this is food for those making...

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3 COMMENTS
google-heineken-make-deal

Million Euro Google and Heineken deal shows new business directions for Google

5 July 2011

The Financial Times last week announced that Google and Heineken have struck a million dollar deal. The beer-giant and the search giant will become ad partners. The deal will...

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Digram of the purchase funnel showing stages from awareness, opinion, refinement, decision to purchase.

Brand SEO, Information Retrieval and Ecommerce

15 June 2011

I am constantly surprised by how often different term sets and query types are either ignored, or their role in a user-journey, misunderstood. All too often, run-of-the-mill keyword-research advice...

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4 COMMENTS
hand-knife.jpg (215×208)

Facebook Behind Whisper Campaign Against Google

12 May 2011

Earlier this week I reported about a “whisper campaign” which had been set up against Google by PR Company Burson-Marsteller, trying to get media outlets to report about privacy...

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social-media-sales-funnel-intro

Feeding the funnel with Facebook (infographic)

19 April 2011

“Social Media is not making us any money!” That is what is generally being said. There is no possible business model and it is all about ‘feeling good’ and...

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