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Articles around Business

ONE COMMENT
intro-Google-darkside

By Who and Why Google got Sued

19 September 2011

Not everybody likes Google. Last week we saw how the different acquisitions Google made were received and how Google got some claims against them. But if you take a...

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Social-business-intro

Social Media: Yes, a Business Communication Strategy

15 July 2011

Social Media cannot have an ROI, many people have said. Wrong. It can. You just need the right strategy. That is also concluded by Socialcast in collaboration with Column...

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google-facebook-battle

Google vs Facebook – The Battle – Part 2

11 July 2011

Google and Facebook are challenging each other these days. Which will be the most dominant force online? This is food for thought and this is food for those making...

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google-heineken-make-deal

Million Euro Google and Heineken deal shows new business directions for Google

5 July 2011

The Financial Times last week announced that Google and Heineken have struck a million dollar deal. The beer-giant and the search giant will become ad partners. The deal will...

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Digram of the purchase funnel showing stages from awareness, opinion, refinement, decision to purchase.

Brand SEO, Information Retrieval and Ecommerce

15 June 2011

I am constantly surprised by how often different term sets and query types are either ignored, or their role in a user-journey, misunderstood. All too often, run-of-the-mill keyword-research advice...

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4 COMMENTS
hand-knife.jpg (215×208)

Facebook Behind Whisper Campaign Against Google

12 May 2011

Earlier this week I reported about a “whisper campaign” which had been set up against Google by PR Company Burson-Marsteller, trying to get media outlets to report about privacy...

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social-media-sales-funnel-intro

Feeding the funnel with Facebook (infographic)

19 April 2011

“Social Media is not making us any money!” That is what is generally being said. There is no possible business model and it is all about ‘feeling good’ and...

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jonathan-rosenberg

Page’s first days in office: Product chief Jonathan Rosenberg resigns

5 April 2011

Starting this week things at Google are different. We’ve known for a few months now that Eric Schmidt would be stepping down as CEO and Larry Page would be...

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4 COMMENTS
google-political-thinking

Google is taking political steps towards EU regulators

8 February 2011

We’ve said it before, we will be missing Eric Schmidt when he finally steps down as CEO of Google in a few months. But he is still here. And...

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yandex

Yandex sees huge growth: 43% revenue increase in a year

19 January 2011

It’s that time of the year again! We are seeing numbers from all the major companies world wide, including the search engines. This Thursday Google will announce their numbers....

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