Lisa Myers talks about hugely successful SEO campaigns.
Most marketing campaigns fail. What will always decide on failure of success: how well you understand your audience and how good your end product or service really is.
NatWest’s new marketing campaign prompting people to search for ‘natyes’ resulted in no organic search listings, showing a lack of marketing cohesion.
Google announced new ways of working with Adwords which should make life easier, but does it really make life easier? Maybe not.
There has been a lot of thought-provoking debate and discussion of late, (both here and elsewhere) around the issue of […]
Part two of the “Brand bidding & Ad-Hijacking insights” covers the methods these affiliates use to hide their strategies and how you can monitor your brand to find out if your brand gets hijacked.
Using brands as keywords in Google Adwords and hijacking brand terms of merchants. It happens and not just with affiliates. How does it work and what are tips and tricks to handle this? Part one of “Brand bidding & Ad-Hijacking tips and tricks”