18 October 2016
Analogies can be useful for explaining to laypeople what SEO is and what to expect. In this post I argue that personal training makes a decent analogy.
9 August 2016
Recently Linkdex’s Jono Alderson (@jonoalderson) wrote an excellent piece about how SEO agencies should better serve clients. Here are a few snapshot takeaways from the post: “Brands should consider...
24 May 2016
“Can you believe it?” my friend – a fellow SEO – asked me, referring to an SEO freelancer that we’d just spoken to at an event. “He’s currently juggling...
8 March 2016
Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of...
25 August 2015
In the second of this two-part series Laura takes a look at some of the top frustrations clients have when working with agencies, adding her helpful solutions for each.
18 August 2015
It can be hard to get clients fully engaged with digital marketing. In this post Steve Morgan shows a few examples of how you can get clients excited and...
21 July 2015
Laura explores some of the top frustrations agency bods say they face when working with clients. A two-part series on client/agency frustrations.
14 August 2013
Jo Turnbull describes the importance of relationship building between the SEO agency and the client.