18 October 2016
Analogies can be useful for explaining to laypeople what SEO is and what to expect. In this post I argue that personal training makes a decent analogy.
24 May 2016
“Can you believe it?” my friend – a fellow SEO – asked me, referring to an SEO freelancer that we’d just spoken to at an event. “He’s currently juggling...
8 March 2016
Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of...
25 August 2015
In the second of this two-part series Laura takes a look at some of the top frustrations clients have when working with agencies, adding her helpful solutions for each.