It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’, yet comparatively few companies are creating content that really works – This article will help fix that.
It can be difficult to be creative full-time, so if you’re struggling for ways to get inspired then why not try one of these methods to refresh your mind and get some new ideas into the mix.
Google’s mission is to make the world’s information accessible and useful. But has the way it’s gone about this damaged the creation of new information? Has the content creation ecosystem been unbalanced by Google’s insatiable profit motivation? And can publishers push back against this tide?
L’Oreal shares its strategy for creating content to help their consumers research and purchase beauty products. Discover their strategy and how it has generated great results.