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Articles around content marketing

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Authority

The Third Pillar of SEO: Authority

27 April 2015

After Technology and Relevance the third pillar of SEO is about Authority, i.e. links and mentions. In this article Barry Adams talks about your website's ability to earn new...

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creative

Content Inspiration: One tool, 1000s of sparks!

14 April 2015

Are you struggling to find ideas for your content? Daniel Bianchini shows how you can use the Ahrefs Content Explorer tool to find inspiration and generate thousands of content...

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Back to Basics - State of Digital

Back to basics when creating content

13 April 2015

We know the importance of content for your site and your users, but its seemingly become a trend that some of the basics of framing content has been overlooked....

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Stay Focused

5 Techniques to Ensure Your Content is User Focused

24 March 2015

A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a...

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SMX

Answers and Apps: Trends at SMX West

19 March 2015

SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.

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Inspiration

6 Tools You Should be Using to Inspire Your Content

10 March 2015

Are you struggling to come up with content ideas? In this post Daniel Bianchini outlines you 6 tools to use to get those creative juices flowing.

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someecard- content marketing

Content Marketing and Digital PR – And how they work together

4 February 2015

Understanding the relationship between content marketing and PR, they both live side by side in the digital world - content marketing is the creation of the story and PR...

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Why-failing-entertain-may-mean-entertaining-failure-featured

Friday Commentary: Why failing to Entertain may Mean Entertaining Failure

30 January 2015

Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery's approach.

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bigstock-Paper-people-sitting-around-th-63164971

What I Learnt From Holding an Event to Boost a Community

27 January 2015

The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel...

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top10-2014-no7-contentmarketing

Best of 2014: No 7: What I Learned About Content Marketing in 2014

6 January 2015

Jonathan shares lessons he learnt about Content marketing learnings from Eddy Moretti: Vice, Jonah Peretti: BuzzFeed & Marc Lefton: DiMassimo Goldstein at NewsCred’s 'Content Marketing Summit 2014'.

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