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Articles around content marketing

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Make Content Great Again

Make Content Great Again

21 June 2016

Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?

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Friday Infographic: How to write the Perfect Blogpost

3 June 2016

Wouldn't we all like to write the perfect blog post? Can we? Well, we can get close! A summary of what it takes to write the perfect blog post.

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Improve your Content Marketing Strategy with the Essentials Course

2 June 2016

State of Digital introduces a new course that will get your content strategy up and running in only six weeks time.

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conversion-funnel

Customer journey analysis and search scenarios

30 May 2016

If we are able to anticipate what that information should be, our Web sites will be optimized not only to be findable in a much wider range of keywords...

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Free Killer Tan

What Marketers Can Learn About Capturing Audience Attention From Prank-Style PSAs

11 May 2016

Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about...

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Get your free copy of our e-book on Content Marketing Essentials now!

4 May 2016

A free e-book with all the Content Marketing Essentials you need for success! Content Marketing is part of a holistic process. We’ve brought them together in this e-book.

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REVOLUTION

Why we Need to Stop Marketing to our Friends and Actually Start Marketing

19 April 2016

It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to...

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OLYMPUS DIGITAL CAMERA

Using Data Miner to Generate Content Ideas – A Practical Guide

14 March 2016

Jack explains how using a tool called Data Miner can give valuable insights into the mind of your customer, and how these can be used to generate content ideas....

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Friday Talk: House of Cards’ Kevin Spacey on Content Marketing

4 March 2016

House of Cards' lead actor Kevin Spacey keynotes Content Marketing World in 2014. Watch it here.

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inbound marketing team

What Skills do You Need in a Successful Inbound Marketing Team?

13 January 2016

Inbound marketing or content marketing is very important in today's digital marketing landscape. Having the right team in place is crucial. Find out what skills you need to create...

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