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Articles around content marketing

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Friday Talk: Robert Rose – Getting your Content Marketing Strategy Right

22 July 2016

Robert Rose talks about developments in Content Marketing and how to act on it.

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10 Ways to Boost Facebook Engagement Without Ads

20 July 2016

Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of...

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Content Success

Case Study in SaaS Marketing: How Help Scout creates content that works

12 July 2016

As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.

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Make Content Great Again

Make Content Great Again

21 June 2016

Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?

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Friday Infographic: How to write the Perfect Blogpost

3 June 2016

Wouldn't we all like to write the perfect blog post? Can we? Well, we can get close! A summary of what it takes to write the perfect blog post.

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Improve your Content Marketing Strategy with the Essentials Course

2 June 2016

State of Digital introduces a new course that will get your content strategy up and running in only six weeks time.

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conversion-funnel

Customer journey analysis and search scenarios

30 May 2016

If we are able to anticipate what that information should be, our Web sites will be optimized not only to be findable in a much wider range of keywords...

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Free Killer Tan

What Marketers Can Learn About Capturing Audience Attention From Prank-Style PSAs

11 May 2016

Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about...

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Get your free copy of our e-book on Content Marketing Essentials now!

4 May 2016

A free e-book with all the Content Marketing Essentials you need for success! Content Marketing is part of a holistic process. We’ve brought them together in this e-book.

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REVOLUTION

Why we Need to Stop Marketing to our Friends and Actually Start Marketing

19 April 2016

It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to...

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