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Articles around content marketing

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SEO content memes

Content and SEO are Not Always the Answer

23 July 2014

SEOs often look to content as the driving force for their strategies. But sometimes content, and SEO itself, is not the answer, as this case study shows.

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Friday Infographic: The State of Content Marketing

11 July 2014

Content Marketing is hot. Every marketer is talking about it, but not every marketer actually knows what it is. Content marketing after all is not the same as content...

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Friday Infographic: 12 Things to Do Once Your Blogpost is Done

4 July 2014

Once you've written your blogpost you also need to make sure people actually see it. So what do you do when your blogpost is done?

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Friday Infographic: Once upon a time in Content Marketing Land

20 June 2014

A story about what Content Marketing is and where it came from.

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Day 1 of #SAScon – lessons learnt

6 June 2014

Here's our coverage of SASCon 2014 - Day 1. Find out the tricks, tips and strategic thinking that came from one of the best industry conferences this year.

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An example of a graph that lets you visualise how contagious your content might be.

Book Review: Contagious

5 June 2014

At SES London this year in one of the content marketing/social sharing sessions which featured Matt Roberts from Lindex, he mentioned Contagious by Jonah Berger as one item on...

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smx

SEO & Beyond: Tools of the Trade – #SMXSydney #SEOTools

28 May 2014

A roundup of some of the best tools highlighted at SMX Sydney this year, covering everything from Excel tips to Content Marketing.

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Words That Can Make You Sound Smarter

27 May 2014

Online marketers are publishers and content creators, improve your content writing skills and verbal communication by using these common words correctly

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#HEROCONF Predicting the Future with CRO: Achieving ROI through Content

15 May 2014

Jasmine Aye recaps Stefan Wiechowski's HeroConf 2014 presentation on his opinion of the future of CRO, and how we all can grow businesses without the use of averages.

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socialmediaroi

How Brands Can Encourage Social Sharing

12 May 2014

So what are the brands doing that are role models when it comes to social sharing? In order to answer this question we need to understand that the secret...

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