content marketing

The Future of Content Marketing

Marketers need to be prepared for the fast pace of change and the increasing demands of customers when it comes to content. Technologies like video, VR, and augmented reality will change what it means to be successful with content. Bobbi Brant explains.

A Crawl-Centred Approach to Content Auditing

It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.

Getting Started with Visual Search

What is Visual Search and how can it help your business? Pete Campbell runs you through who’s already using Visual Search and how you can get started to bolster your brand’s conversion rate.