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Articles around content marketing


72 Content Types you have to know about

22 September 2016

Content isn't just text. It's a lot more. Find 72 different content types here and see which one fits you best.

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Content Marketing Tools

5 tools for tech-savvy Content Marketers

20 September 2016

Irina Nica has taken a quick glance at the marketing tools universe and highlighted her top 5 favourite technical content marketing tools.

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6 reasons

6 reasons you need a Content Marketing Strategy

16 September 2016

A content marketing strategy makes a big difference in success. You need to understand your audience needs and combine it with what your business needs

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Content Hacks

6 Content Hacks to Earn More Links

13 September 2016

How can you make sure your content marketing efforts earn the best links? Pete Campbell shares six tactics to turn your content in to linkbuilding machines.

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Things you need to know about Visual Marketing Tool Visme (Review)

16 August 2016

A review of Visme, a visual marketing tool: it has a lot of features, but it's not for everyone. Learn about the good and the bad stuff!

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10 Open Data APIs Built By Brands To Use In Your Content Campaigns

2 August 2016

Pete Campbell provides examples of how brands are building open data APIs as part of their strategy to secure natural visibility across third-party apps.

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emotional baby

The Importance of Emotion in Content Marketing

26 July 2016

Using emotion in your content is a key part of achieving success with content marketing. Paul Hunter explains why you need to use emotion effectively.

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Friday Talk: Robert Rose – Getting your Content Marketing Strategy Right

22 July 2016

Robert Rose talks about developments in Content Marketing and how to act on it.

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Facebook News Feed Screenshot

10 Ways to Boost Facebook Engagement Without Ads

20 July 2016

Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of...

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Content Success

Case Study in SaaS Marketing: How Help Scout creates content that works

12 July 2016

As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.

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