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Tag Archives: content marketing

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URLProfiler-Featured-Image

How to Find Your Competitors Best Content (and Steal their Links)

17 April 2014

URLProfiler is a new piece of software that's guaranteed to save you a huge amount of time. Here's just one example of how to use it...

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Reading Glasses

5 Easy, Text-Only Tricks To Get Your Articles Read

9 April 2014

A compelling headline or image may get you a click, but most people don't read much more than that. Use word-based tactics to compel them to keep reading.

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Content Marketing Strategy for Professionals

Book Review: Content Marketing Strategies for Professionals

11 March 2014

In this book review Barry Adams shares his thoughts about a new book from Bruce Clay and Murray Newlands: Content Marketing Strategies for Professionals.

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Friday Commentary: Beverly Hills 90210 & Belonging – Content that Lets People Define Themselves

7 March 2014

An exploration of how and why content that allows us to define ourselves feeds our need to belong. Includes a photo of Luke Perry. You are welcome.

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SES London

SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon

14 February 2014

Our coverage of SES London continues with this session from day 3 where Heather Robinson and Bas van den Beld talk about social and content marketing plans.

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SES London Roundtable - Q&A

SES London Day 2 – Meet the Experts Roundtable Forum #SESLon

12 February 2014

More coverage from SES London 2014 with a write-up of the Content Marketing roundtable session on day 2. featuring Lisa Myers and Steve Lock.

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Lean Canvas

Validating Your Content Marketing Business Case Using Lean Startup Methodologies

6 February 2014

Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.

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Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content

20 January 2014

In this day and age where content drives almost all marketing, connecting with your customers emotionally is increasingly important and valuable.

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content-marketing-pyramid-1

How to Build Content Calendars for Resource Planning

26 November 2013

Nick Wilsdon talks about how to build resource planning into content calendars to allow project scoping, forecasting and client transparency.

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Tracey Emin for Becks

How Brands Are Disrupting Other Industries For Their Content Marketing Efforts

26 November 2013

Content is king – it always has been. Content in the form of words and visuals have been used for millennia to communicate ideas to different audiences.

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