‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Pete Campbell from Kaizen runs through the top content marketing techniques in the travel market today – so you can see how to get from A to B successfully.
Pete Campbell discusses the current relevance of the press release within the digital PR industry, and how to improve its value for your outreach strategy.
What is Visual Search and how can it help your business? Pete Campbell runs you through who’s already using Visual Search and how you can get started to bolster your brand’s conversion rate.
We all know we need content to drive online success, but creating great content doesn’t come easy. Marijana Kostelac provides a range of tips and tricks on how to write engaging blog posts.
Olga Andrienko, Head of Global Marketing for SEMRush.com shares with State of Digital her secret sauce on how to build long, and fruitful relationships with influencers.
It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’, yet comparatively few companies are creating content that really works – This article will help fix that.
The time your readers spend on your webpages has a direct impact on your content’s success. Read Alexandra’s tips about optimising time on page.
Learn how to use competitor analysis to identify content ideas and tactics that have the potential to drive high quality, relevant links back to your site.
Are Content Discovery Networks a viable tactic for digital marketers or are they destined to be ruined by spammy clickbait? Paul Hunter shows how discovery networks can be used effectively for maximum gain.