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Articles around content marketing

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speed-measurement

Stop Using the Wrong Metrics to Measure Content

25 November 2014

Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.

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2 COMMENTS
Hope

How Do We Get Back to Honest Promotion?

11 November 2014

This is not my typical post. It’s not meant to teach you something, but it might. This is an honest request for feedback and discussion about digital promotion. I feel...

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Social Properties

Win More Links to Your Content with Paid Social Promotion

28 October 2014

Creating great content is not enough, you need to make sure as many people as possible see it. This is where paid social promotion can come in very handy....

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3 COMMENTS
The new MSN homepage and portal

The New and Improved MSN Homepage

30 September 2014

State of Digital take a look at the newly designed MSN content portal that is being rolled out, take a look at the new shiny features

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ONE COMMENT
cinema

6 Steps to Creating Blockbuster Content!

24 September 2014

What content marketing will do - if done correctly - will gradually improve your brand visibility, traffic and revenue.

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SEO Strategy

4 Crucial Ingredients for a Successful SEO Strategy

18 August 2014

SEO is not an out-of-the-box service. A successful SEO strategy emerges from understanding the client, the industry, Google's SERPs, and your link tactics.

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SEO content memes

Content and SEO are Not Always the Answer

23 July 2014

SEOs often look to content as the driving force for their strategies. But sometimes content, and SEO itself, is not the answer, as this case study shows.

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State-Content-Marketing-intro

Friday Infographic: The State of Content Marketing

11 July 2014

Content Marketing is hot. Every marketer is talking about it, but not every marketer actually knows what it is. Content marketing after all is not the same as content...

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4 COMMENTS
blog-post-checklist-intro

Friday Infographic: 12 Things to Do Once Your Blogpost is Done

4 July 2014

Once you've written your blogpost you also need to make sure people actually see it. So what do you do when your blogpost is done?

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once-upon-intro

Friday Infographic: Once upon a time in Content Marketing Land

20 June 2014

A story about what Content Marketing is and where it came from.

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