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Articles around content marketing

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The Scarcest Resource of the 21st century is human attention

Creative Content Ideas; Learning from the Professionals

2 July 2015

Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.

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Anatomy of an Organic Content Marketing Effort

1 July 2015

How do you come up with a successful content marketing campaign? Kristjan Mar Hauksson takes us through a real-life example featuring excavators and hotdogs.

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Friday Infographic: 12 Steps to Great Content Marketing

5 June 2015

A quick overview of the most important steps to take in getting your content marketing strategy working.

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Authority

The Third Pillar of SEO: Authority

27 April 2015

After Technology and Relevance the third pillar of SEO is about Authority, i.e. links and mentions. In this article Barry Adams talks about your website's ability to earn new...

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Content Inspiration: One tool, 1000s of sparks!

14 April 2015

Are you struggling to find ideas for your content? Daniel Bianchini shows how you can use the Ahrefs Content Explorer tool to find inspiration and generate thousands of content...

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Back to Basics - State of Digital

Back to basics when creating content

13 April 2015

We know the importance of content for your site and your users, but its seemingly become a trend that some of the basics of framing content has been overlooked....

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Stay Focused

5 Techniques to Ensure Your Content is User Focused

24 March 2015

A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a...

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SMX

Answers and Apps: Trends at SMX West

19 March 2015

SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.

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Inspiration

6 Tools You Should be Using to Inspire Your Content

10 March 2015

Are you struggling to come up with content ideas? In this post Daniel Bianchini outlines you 6 tools to use to get those creative juices flowing.

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someecard- content marketing

Content Marketing and Digital PR – And how they work together

4 February 2015

Understanding the relationship between content marketing and PR, they both live side by side in the digital world - content marketing is the creation of the story and PR...

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