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Articles around content marketing

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Stay Focused

5 Techniques to Ensure Your Content is User Focused

24 March 2015

A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a...

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SMX

Answers and Apps: Trends at SMX West

19 March 2015

SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.

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Inspiration

6 Tools You Should be Using to Inspire Your Content

10 March 2015

Are you struggling to come up with content ideas? In this post Daniel Bianchini outlines you 6 tools to use to get those creative juices flowing.

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Content Marketing and Digital PR – And how they work together

4 February 2015

Understanding the relationship between content marketing and PR, they both live side by side in the digital world - content marketing is the creation of the story and PR...

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Friday Commentary: Why failing to Entertain may Mean Entertaining Failure

30 January 2015

Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery's approach.

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What I Learnt From Holding an Event to Boost a Community

27 January 2015

The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel...

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Best of 2014: No 7: What I Learned About Content Marketing in 2014

6 January 2015

Jonathan shares lessons he learnt about Content marketing learnings from Eddy Moretti: Vice, Jonah Peretti: BuzzFeed & Marc Lefton: DiMassimo Goldstein at NewsCred’s 'Content Marketing Summit 2014'.

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audience-image

Finding and understanding your online audience

2 December 2014

First of all you’ll note that in the title I’ve said online audience as opposed to just audience – and this is something someone picked up on in my...

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Stop Using the Wrong Metrics to Measure Content

25 November 2014

Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.

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Hope

How Do We Get Back to Honest Promotion?

11 November 2014

This is not my typical post. It’s not meant to teach you something, but it might. This is an honest request for feedback and discussion about digital promotion. I feel...

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