Content marketing isn’t primarily about SEO, social media, branding or PR goals – it should be about the audience.
Content on the web gets repeated over and over again in the same formats. Annabel Hodges pleads for a different perspective on things
Post Penguin and Post-Panda, where to start and where to go when it comes to content marketing efforts.
A look at what is considered to be quality content, how you can think about creating your own set of in house content Ninjas!
Via Panda, Penguin and other subtler algo updates, Google are hammering home the message that content is everything when it comes to judging the worth of a site
I first wrote about what I thought Google’s next step would be in March 2010. It was a post triggered […]