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Articles around content marketing

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Free Killer Tan

What Marketers Can Learn About Capturing Audience Attention From Prank-Style PSAs

11 May 2016

Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about...

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Get your free copy of our e-book on Content Marketing Essentials now!

4 May 2016

A free e-book with all the Content Marketing Essentials you need for success! Content Marketing is part of a holistic process. We’ve brought them together in this e-book.

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REVOLUTION

Why we Need to Stop Marketing to our Friends and Actually Start Marketing

19 April 2016

It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to...

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Using Data Miner to Generate Content Ideas – A Practical Guide

14 March 2016

Jack explains how using a tool called Data Miner can give valuable insights into the mind of your customer, and how these can be used to generate content ideas....

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Friday Talk: House of Cards’ Kevin Spacey on Content Marketing

4 March 2016

House of Cards' lead actor Kevin Spacey keynotes Content Marketing World in 2014. Watch it here.

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inbound marketing team

What Skills do You Need in a Successful Inbound Marketing Team?

13 January 2016

Inbound marketing or content marketing is very important in today's digital marketing landscape. Having the right team in place is crucial. Find out what skills you need to create...

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RECIPROCITY2

Reciprocity and Digital Content Seeding

17 December 2015

Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.

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The Meaning of and How To Create Valuable Content

The Meaning of and How To “Create Valuable Content”

9 December 2015

Everybody is talking about creating content that speaks to your audience. But what does that even mean? And how do you do that? 4 crucial elements you need, to...

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Content Mining: Extracting content from within your organisation

3 December 2015

With the demand for content marketing increasing, creating content that is fresh and engaging is getting harder; but fear not, a gold mine of potential content creators full of...

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How to Seek Out Content Ideas with Low SEO Competition

24 November 2015

Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to...

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